I started my first business thirty years ago, and I like to think that my businesses and myself are works in progress; we always are learning and then shifting, adapting, and growing. But lessons come from the most unexpected places, like the 23-year-old corn snake named Moe that came with my husband when we married four years ago. 1. Be Authentic Now before you dismiss this … [Read more...]
Web Design Tricks to Improve Engagement
Sponsored by ReferLocal: There are a number of ways you can optimize your website for search engines. Most will list content creation - specifically blogs and videos - as the primary method to improve search rankings. Others will suggest external sources like business listings and networking. What isn’t covered very often is the layout of the website itself. Your website … [Read more...]
How to Use Basic Psychology to Bring in More Customers
When you’re developing a marketing strategy, it’s not enough to just make sure you’re covering all your bases. You have to adopt new techniques to give your business an edge over the competition. One of the best ways you can give your business an advantage is by using a few psychological techniques to bring in more customers. By carefully using a few time-tested methods, you … [Read more...]
What Are the Secret Ingredients for a Brilliant PPC Campaign?
Sponsored by Summon Digital: Whether you're a freelance writer, designer, architect, or local contractor, PPC advertising is one of the most effective, affordable, and versatile marketing strategies that can increase website traffic and your profits. Although there are many “marketing secrets” out there that today, there are still some strategies that are actual secrets … [Read more...]
6 Steps to Build a Healthy Company Culture that Spurs Growth
A healthy company culture helps employees feel confident and valued, and employees who feel like this are more likely to be productive with their work. So, when it comes to your efforts to maintain workplace productivity, company culture is an important - but sometimes overlooked - factor. To help inspire employees to be more productive in the workplace, here are six easy … [Read more...]
Advocating for What You Need
Have you ever been in a role where you want to make a change happen, but don’t have the authority to get it done on your own? If you have, you were an advocate. This challenging role is all about influence, and has a high burnout rate. Don’t want that to be your outcome? Below are six keys steps to successfully advocate for what you need: 1. Active Listening Listen to … [Read more...]
Retail Trends for 2019
Sponsored by StickerYou: The end of the year is a wonderful time to reflect on personal and professional growth. Additionally, the end of the year is also the perfect time to consider how you can move forward and escalate your success. A new year means businesses’ trying out new lucrative trends and the world of retail is no different. Here are some excellent ways that … [Read more...]
Top 5 Social Media Tips to Give Your Coffee Shop an Extra Edge
Sponsored by Gourmesso: Coffee is more than just a beverage. It's a culture, an emotion, and so much more, which makes it a popular and loved drink across the world. If you own a coffee shop or are planning on starting one, there is quite a bit of a competition that you might have to face, owing to the ever-growing popularity of coffee. While quality, service, and ambiance … [Read more...]