If you have dreams of building a wildly successful business that brings in millions of dollars per year, it's unlikely that you'll be able to do it alone. You can only grow so much by yourself, and no, it's not because you're not capable. It's because there simply aren't enough hours in the day. Work-life balance is hard enough (if not impossible) for entrepreneurs to achieve … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift card purchases. It's not surprising that gift card are so popular among large and small businesses. The trick for a successful gift card marketing program is to get … [Read more...]
Entrepreneurs Shouldn’t Be Distracted by Low Hanging Fruit
What's most important to you as an entrepreneur? Are you trying to make a quick buck or are you trying to build a sustainable income stream? Do you want to have to keep hustling to make your next dollar or do you want to develop organic growth for your business? Most people would pick the latter option for each of the questions above. In simplest terms, most entrepreneurs … [Read more...]
Tax Credits, Grants and Loans for Women Entrepreneurs
Women-owned businesses are on the rise, and with them come numerous tax benefits and resources to help these businesses grow and succeed. From tax credits to government-sponsored grants and loans, there are many opportunities available to women entrepreneurs looking to start or expand their businesses. Tax Benefits for Women-Owned Businesses One of the primary tax benefits … [Read more...]
Creating Multi-Sensory Brand Experiences
A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]
Why the Best Business Advice Comes From an Unexpected Source
Last July, I had a bit of a meltdown. I got sick and tired of being in Facebook groups and not seeing much return. I felt I had to be in them all the time, and I was so obsessed, it interfered with my sleep. Before that, I had tried letters of introduction, LinkedIn, and a million and one other different strategies trying to make the business work. But there was always a piece … [Read more...]
How Authenticity Empowers Leaders – Even Introverts
I’ve learned a lot about leadership over the years. The biggest lesson? Being authentic makes you a better leader. That means showing up as your true self at work — and for me, that means embracing being an introvert. Doing that has helped me improve the way I communicate with others, embrace new thoughts and ideas, and foster trust throughout my team. Years ago, I was part … [Read more...]
The Inequity of Equal Pay for Equal Work
From the very moment I decided to jump headfirst into an industry nontraditional to women, I was always clear about needing to show up with my full self. There was never a time when I believed in not giving my very best in pursuit of professionalism and skill mastery. Because of the intrinsic nature of wanting to be the very best at whatever it was I was doing, there was never … [Read more...]