Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand
Personal branding is absolutely essential today. Research has shown repeatedly that the first place potential employers look to learn about you (after reading your resume) is the internet. Your profiles on Twitter, Facebook, LinkedIn, Instagram, and so on all offer a glimpse into who you are as an employee and where you're heading in your career. With that in mind, you need to … [Read more...]
5 Signs Your Job is Boring You and It’s Time to Make a Change
Is your job boring you so much that it's affecting your performance at work and your life at home? If you've lost your passion for your job, then the simple tasks you used to gladly do on a daily basis can become emotionally and physically draining. Those negative feelings can affect your relationships at work and at home. They can also affect your health and your overall … [Read more...]
3 Entrepreneurial Habits for the Non-Entrepreneur
These days, it is impossible to scroll through my newsfeed without reading an article around entrepreneurship -- articles ranging from what successful entrepreneurs eat for breakfast to the top ten reasons I should quit my job right now. While I do find much of these articles entertaining and at times enlightening, I wonder if we, as a society, might put too much of our … [Read more...]
Your Defense Mechanisms Could Sabotage Your Career
According to Sigmund Freud and many psychologists since Freud's time, human beings use defense mechanisms to protect ourselves from negative feelings such as anxiety and guilt when we feel threatened in some way. They're not bad in and of themselves, but defense mechanisms can be destructive in life and sabotage your career if you use them at the wrong time or overuse … [Read more...]
3 Powerful Podcasts for Business Leaders
Whether you’re a podcast newbie or aficionado, the recent proliferation of podcasts means there are ample choices for business leaders on the run. Listen while you’re taking the kids to school, working out, walking the dog, or over a glass of wine. Podcasts can be streamed live from a website or downloaded to any digital device using iTunes, SoundCloud, Spotify or any streaming … [Read more...]
Networking Like a Pro
I think we can all admit that as much as we may not like it, networking can be crucial to success in business, regardless of the industry you are in. Whether you’re a lawyer, technology guru, writer, or in sales or marketing, virtually ANY career path can be enhanced by networking. It’s all about WHO you know, not WHAT you know, right? Turns out…this is true! When I was … [Read more...]
5 Secrets to Find Success as an Introvert
Talking to people is exhausting. I get it. I'm an introvert, too. However, many of the most successful business people are introverts. Your personality doesn't dictate your career success. Your actions do. Is it easier for extroverts to excel in business? Possibly. So much of business success is tied to networking, but that's not the only piece of the puzzle. I often think … [Read more...]
3 Steps to Rebrand Yourself When You Want to Pivot into a New Area
You've been at the same job or running the same business for quite a while now, and you've gotten known for the work you do. Yay! While that strong personal brand has served you well and has made you a successful woman in business, it's now feeling a bit restrictive. Why? Because you want to go into a different area. When you want to move up or over after having done the … [Read more...]