When entrepreneurs think about building a business, they usually ask the obvious questions. Can I do it? Will I love it? Can it make money? Far fewer stop to ask another question that can have just as much impact on long-term growth, as well as profit margins, ease-of-sale, and growth potential: Will this business naturally create stories people want to talk about? Every … [Read more...]
Why Female Founders Need More Than Publicity
Every August in New York City, I co-host one of the most anticipated media events in the country for entrepreneurs and experts who want to grow their visibility. Founders fly in to spend real time with producers, editors, journalists, television bookers, magazine writers and media decision-makers. And every year, we turn away three to four founders for every one we let into the … [Read more...]
Why Even Small Businesses Need a PR Strategy
Brought to you by Presscart: Industry icon Harold Burson said, "Public Relations is a process that impacts public opinion." While PR is often associated with large corporations and global brands, even small businesses can gain significantly from it. After all, every business needs the public to thrive. This article discusses how PR can help you build your small business' … [Read more...]
5-Step Checklist: Preparing for Your Podcast Appearance
Appearing on a podcast is an incredible opportunity to share your story, insights, and expertise with a broader audience. Whether you're a seasoned professional or new to the podcasting scene, preparation is key to ensuring a successful and impactful interview. Here's a five-step checklist to help you prepare for your podcast appearance and make the most of your time in the … [Read more...]
Enhancing Your Leadership Persona: Strategic PR Tactics to Elevate Your Influence
In an era where your brand is synonymous with your personal identity, strategic public relations (PR) have become the cornerstone for any executive looking to amplify their professional image. Business leaders are now expected to be at the forefront, championing their company's vision while forging meaningful connections with industry influencers, clients and the press. In … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
What’s Fueling the Publicity Boom in 2023?
In the dynamic and competitive business landscape of 2023, companies increasingly recognize the value of investing heavily in publicity to drive growth, engage customers, and maintain a competitive edge. This blog will delve into what are the driving factors behind these investments and compelling facts and figures that highlight its effectiveness in achieving business … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
5 Ways to be a Better Public Speaker
Public speaking is an excellent way to drive publicity for your business. By establishing yourself as a subject matter expert in your industry, you can get in front of audiences of people at events around the world. That kind of exposure can result in more business for you. Of course, it takes time to develop yourself as a public speaker who is good enough that organizations … [Read more...]
4 Tips to Strategize a PR Plan
Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place. Since the field of PR is extremely competitive and dynamic in nature, you have … [Read more...]