When entrepreneurs think about building a business, they usually ask the obvious questions. Can I do it? Will I love it? Can it make money? Far fewer stop to ask another question that can have just as much impact on long-term growth, as well as profit margins, ease-of-sale, and growth potential: Will this business naturally create stories people want to talk about? Every … [Read more...]
Why Female Founders Need More Than Publicity
Every August in New York City, I co-host one of the most anticipated media events in the country for entrepreneurs and experts who want to grow their visibility. Founders fly in to spend real time with producers, editors, journalists, television bookers, magazine writers and media decision-makers. And every year, we turn away three to four founders for every one we let into the … [Read more...]
Why Most Women’s Business Communities Don’t Lead to Increased Demand For Your Work (And What Actually Does)
When I began my first membership community, seriously driven women entrepreneurs didn’t really have a “place.” Fortunately, times have changed and women have never had more access to business communities than they do right now. There are masterminds, memberships, Slack groups, networking circles, coaching containers, Facebook groups, stools and “collectives” designed to … [Read more...]