Brought to you by OABeans: Are you a woman looking for more flexibility, freedom, or a way to turn your passions into profits? Do you want to start your own online business on the perfect path? Maybe you have some great ideas and want to earn more by selling products, but you're not sure how to begin. If you're thinking about selling on Amazon, this easy step-by-step guide is … [Read more...]
10 Ways to Increase Your Small Business Website Conversions
Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
The Difference Between Sales and Marketing – And Why You Need Both
In today's dynamic and competitive business landscape, the terms "Sales" and "Marketing" are often used interchangeably. However, they are not the same. And understanding the difference between these two vital functions is crucial for any successful business. While Marketing sets the stage for Sales, Sales completes the transaction. Both are essential components that work in … [Read more...]
Women In Sales: Closing the Gender Gap
According to recent research, 29.5% of all salespeople are women, while 70.5% are men. And yet, according to a Harvard Business Review study, women are the ones who are outperforming their male counterparts – with 86% achieving quota, compared to 78% of men. So despite the statistics, how and why are women making a larger impact in the sales industry, and what can be done to … [Read more...]
Guide to Generate More Sales Leads and Achieve Maximum Return
You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]
Quick Tips to Create the Perfect Pitch
In the business world at some point, we all have to pitch -- whether that is pitching a new proposal to your team or management team, your business plan to an investor, your product or services to a potential client, or even pitching yourself for a promotion or a new job! At some point, we all need to persuade somebody to embrace our ideas and goals. Streamlining the perfect … [Read more...]
How to Improve Your Online Prospecting
Prospecting and sales are undoubtedly another area of development for many companies, particularly given the shift evident during COVID. Now more than ever, companies and individuals are having to try and source prospects through online means only. This has also meant a change in focus and skill set for some job roles. For some companies, this has drastically altered their … [Read more...]
Shopping Cart Abandonment Rates Hit 75% – Infographic
On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]
What Makes People Buy?
During the holiday you probably saw many people making purchases. Some people looked like they knew exactly what they wanted. They were on a mission. Others look dazed and confused as they wondered down the isles. It made me think of an episode of The Big Bang Theory. Sheldon did all kinds of research on the Xbox and PSP. He had this lengthy discussion over dinner with Amy … [Read more...]
Creating Twitter Lists to Build Relationships that Turn into Sales
Sponsored by Visa Business: Building and maintaining relationships is a key component of a successful small business strategy. In fact, fostering small business relationships can give you a unique competitive advantage. Fortunately, it doesn’t have to cost a lot of money for you to build and maintain connections with current and potential customers. For example, you can … [Read more...]