A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]
Nicki Howell Joins the Women On Business Contributor Team
I'm very happy to announce that Nicki Howell has joined the team of contributing writers at Women On Business. You can learn more about Nicki in her bio below, and you'll start seeing new articles by her on Women On Business soon. In the meantime, subscribe to the email newsletter so you don't miss anything! About Nicki Howell Nicki Howell is a freelance writer and marketing … [Read more...]
Top 5 Benefits of Hiring a Virtual Assistant
Brought to you by My Mountain Mover: When you own a business, it can be extremely difficult to delegate tasks to another person. In fact, it can be a struggle to let go of even the smallest administrative task. However, if you want your business to grow, you’ll have to learn to give up some control. Hiring a virtual assistant is a great first step that can help you ease into … [Read more...]
3 Critical Connections You’re Missing without Internal Branding
There is a very simple question that I use to explain why internal brand building is so important. Ready? Here it is: If your employees don't believe in your brand promise, why should consumers? It's actually a very simple and logical concept. Your employees are a powerful source of brand advocacy. Guess what happens if they don't believe in your brand? They say bad things … [Read more...]
5 Small Business Growth Strategies that Work
Most entrepreneurs want to grow their businesses, but how do you do it? The good news is there are tried-and-true methods for small business growth that have been proven to work again and again. These are the fundamental growth strategies that all businesses---regardless of size, location, or industry---can follow to drive new revenues. Whether you're Apple, Google, or a small … [Read more...]
How to Be Happy According to Science
It can be easy to get caught up in the stress and pressure of work, but research has shown that there are several scientifically-proven ways to increase happiness and well-being. Following are five key things you can prioritize in your life to be happier. 1. Prioritize Self-Care To be happy, you have to prioritize self-care. Keep in mind, self-care encompasses a lot of … [Read more...]
How to Start an ECommerce Dropshipping Business
Starting a dropshipping business website is a great way to get started in ecommerce with relatively low startup costs and no inventory risk. One of the best parts about dropshipping is that you can run your business from anywhere - it's 100% digital. Keep reading to get an overview of what dropshipping is, the pros and cons of dropshipping, and how to start your own ecommerce … [Read more...]
Top 5 Daily Non-Negotiables of Successful Business Women
For many successful business women, there are certain non-negotiables they have to do every day to not only excel at work but also to be happy in life. Whether it's starting your day with an hour of exercise or setting aside time to meditate, these little things can make a big difference in keeping you at the top of your game. What are Non-Negotiables? Non-negotiables are the … [Read more...]
How to Find Your First 10 Business Clients
Whether you’re a freelancer, consultant, or you're starting a business, one of the most important things you can do is to find your first 10 business clients. These are the people who will help get your business off the ground, talk about you with others, and support you as you grow. 5 Steps to Prepare to Land Your First 10 Business Clients You can’t get your first clients … [Read more...]
10 Traps Business Women Commonly Fall Into (and How to Avoid Them)
Successful businesswomen know it takes hard work, dedication, and a bit of savvy to make it to the top. But even the most driven women can fall prey to traps that can sabotage their success. Whether you’re a business owner or pursuing a career working for someone else, here are 10 traps you could fall into without even realizing it as well as tips to avoid them so you're as … [Read more...]