What comes to mind when you think about your favorite brand? Typically, when a consumer really likes a brand, they trust the brand to deliver on its promise in every interaction and experience. Since they trust the brand to meet their expectations consistently, they choose it over other brands - even if it costs more or they have to travel farther to get it. What I just … [Read more...]
5 Steps to Build Your Personal Brand and Business with Public Speaking
Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
Telling Brand Stories that People Can Relate To
Brand stories are very effective in marketing and can help you build both brand loyalty and vocal brand advocates. But how do you turn your brand messages into something consumers can actually relate to? The answer is simple. You need to develop brand experiences and create brand stories that are meaningful to your target audience. Brand storytelling has become a vital … [Read more...]
5 Proven Steps to Start a Successful Franchise Business
When you start a franchise business, you’ll benefit immediately from the people and resources available to you that are designed to make sure you're successful. However, there are some essential steps you need to follow if you want to ensure you start a franchise that has a chance for growth and success. Five of those steps are discussed below so you can launch a successful … [Read more...]
5 Simple Ways to Steal Market Share from Competitors
One of the strategies you can pursue to build your business is acquiring new customers. You can do this by attracting completely new customers who don’t already purchase the types of products and services you offer and by persuading customers who already buy from your competitors to buy from you instead. When it comes to stealing customers from your competitors, it can help … [Read more...]
Franchising – Is It Right for You?
Franchising is a great way to start a business without having to start from scratch. An established and reputable franchisor will help you with everything from operations, legal, and finance to marketing, sales, and human resources. Since many aspects of running a business might be outside of your expertise, franchising makes it a lot easier to become a business … [Read more...]
Ultimate Guide to Email Marketing – The Power is in Your List
What if I told you there is an easy way to get your messages in front of people who want to hear from you? What if there was a way to not just get your messages in front of these people but also track how they engage with your messages, which messages drive them to take action, and which messages they share with other people? Email marketing is the way to do it. As an … [Read more...]
41 Business, Marketing, and Web Tools We Can’t Live Without
I get emails all the time asking me what business, marketing, and web tools and applications I use to keep Women on Business and my marketing company, KeySplash Creative, running. Rather than continually retyping the same email message, I put together this article to share all of the tools I recommend in one place. These are the web tools and applications that I use every … [Read more...]
How to Get Creative, Organized, and Productive Using Paper at Work
This post is sponsored by BabbleBoxx.com on behalf of the Paper + Packaging Board: I have a confession. I love paper. Sometimes when I get a piece of direct mail or a brochure or catalog in the mail that is printed on an awesome paper, I tell my husband how much I love it, and he looks at me like I'm crazy. One of the reasons I love marketing so much is producing gorgeous … [Read more...]