There are many ways to kill a business. Lack of strategy, poor execution, and the wrong team could lead any business down a path of failure, but did you know there are two very specific phrases that can kill any business, including yours? Whether you or an employee has said one of these phrases out loud or simply allowed them to enter your thoughts, they can spell impending … [Read more...]
Time to Hire a Professional Blogger for Your Company Blog
Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
5 Key Benefits of Internal Brand Building
Internal branding is the ongoing process of educating employees so they understand, support, live, advocate, and guard your brand promise. Internal brand building is an essential part of developing a successful business of any size. Whether you're a solopreneur, a startup founder, or leading a team at a Fortune 100 company, internal branding matters. Why? The answer is … [Read more...]
20 Ways to Integrate Your Content Marketing and Boost Results
Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
Manage Your Sales Pipeline with SharpSpring CRM and Grow Your Business
This is a sponsored post written by me on behalf of SharpSpring CRM. All opinions are 100% mine. SharpSpring (similar platform to HubSpot, Marketo and Pardot) has an excellent reputation in the marketing automation community since it debuted more than five years ago. Now, the company is offering SharpSpring CRM for free – forever. Customer relationship management (CRM) … [Read more...]
Build Experiences, Not Products
The term "experience" is being used a lot these days -- probably too much, to the point where it's lost some of its value. The concept of building brand experiences isn't a new one. After all, the way consumers experience a brand is a fundamental step of brand building. The reality is there is more to building brand experiences than investing in some experiential marketing … [Read more...]
10 Ways Women in Business Can Boost Results Today
Sometimes you need a reminder to invest in yourself, and there is no better time to do it than right now. It's easy to get caught up in the day-to-day activities of work and life and forget to take care of yourself. Believe it or not, making just one easy change today can boost your results in your career and and your business. The key is to not think of personal investment … [Read more...]
Brooke S. Jackson Joins the Women on Business Contributor Team
Please join me in welcoming Brooke S. Jackson to the team of contributing writers at Women on Business. Brooke is an online business manager (OBM) and will bring a variety of fresh perspectives to you that can help women business owners reach their goals. You can learn more about Brooke in her bio below. Watch for her articles coming soon! About Brooke S. Jackson Brooke is … [Read more...]
3 Ways Your Old PCs Cost Your Business and How to Fix the Problem
This is a sponsored post written by me on behalf of Women on Business’ sponsor partner, Intel. Did you know that old technology can cost your business a significant amount of money each year? This includes old PCs that can directly and indirectly hurt your bottom-line in multiple ways which you may not even realize. Take a look at three of those ways below as well as a … [Read more...]
Pitch Your Drone Startup at GENIUS NY
This is a sponsored post written by me on behalf of Women on Business’ sponsor partner, GENIUS NY. For entrepreneurs with goals to grow their startup businesses into powerful companies (and do it quickly), attracting investor funding is a top priority. Entering an investor-funded startup accelerator program is one of the best ways to take your startup to the next level, … [Read more...]