In general, business leaders can be split into two distinct groups based on their strategic thinking patterns. Most leaders are either pragmatics or idealists. Yes, they might walk a fine line between the two, but ultimately, one will always be more dominant than the other. Idealist vs. Pragmatic Leaders Idealist leaders are visionary thinkers. They focus on the big ideas and … [Read more...]
5 Procrastination Excuses You Use and How to Crush Them
Are you a procrastinator? Is there something you're supposed to do (or do you have a list of things to do) that you keep avoiding? Have you been telling yourself that you're too busy to do it now or you're not in the right frame of mind to tackle it right this second? If you've ever been in this position, you're guilty of using some of the most common procrastination … [Read more...]
5 Steps to Create a Successful Email Marketing Campaign
Email marketing works, but you can't start collecting email addresses and sending mass email messages with the expectation that you'll suddenly see a huge jump in sales. It's far more likely that those messages will be ignored or deleted.Why? Because you failed to follow the five essential steps to creating a successful email marketing campaign.For every email marketing … [Read more...]
Freelancers: Stop Making These 5 Mistakes if You Want to Survive
You escaped the corporate grind and became a freelancer. Congratulations! I know how liberating that can be! The gig economy is thriving and there has never been a better time to be a freelancer. But are you setting yourself up to be a successful freelancer? The reality of freelancing is that you'll probably end up working more hours than you did in your corporate job, and … [Read more...]
Do You Have the Mind of an Effective Manager?
An effective manager is capable of leading a team of diverse people to reach a set of goals. In business, those goals change often, and keeping teams motivated to achieve them is extremely challenging. The reason isn't rocket science. Adults have their own reasons for showing up to work each day, and their individual goals don't always align with the goals of an executive … [Read more...]
How Business Women Can Beat Imposter Syndrome
Today is International Women's Day, so it seems like an appropriate time to reflect not just on topics like the gender pay gap and gender inequality in business leadership but on supporting women and helping them be more successful in the future. To that end, I'm not going to write about gender inequality in business today. There are plenty of statistics and research on that … [Read more...]
Women Hold Less Than 25% of Seats on S&P 500 Boards
Despite all of the attention that the lack of diversity on S&P 500 boards has been getting in recent years, there is still a significant gender gap, and that gap is closing extremely slowly. At the current rate, it will take years to get close to gender parity on S&P 500 boards according to new data released by CGLytics, a corproate governance company. According to … [Read more...]
Women as Ethical Hackers – Seize This Growing Career Opportunity
Brought to you by Simplilearn: The number of cybersecurity breaches is growing rapidly with new hacking reports hitting the news cycle all the time. This explains why the U.S. Bureau of Labor Statistics projects the number of cybersecurity jobs will grow at a rate of 26% for the decade ending in 2026. That’s a lot higher than the 7% growth rate projected for all other … [Read more...]
Small Business Guide to Instagram Ads – Infographic
Did you know that over 200 million people visit at least one Instagram business account each day? Did you know that 72% of users have been influenced to make purchases based on content they saw on Instagram? In other words, consumers are actively using Instagram and they welcome useful business-related content there. That means your business needs to be there as well or … [Read more...]
5 Tips for Women to Access Business Funding
Whether you're launching a startup or seeking funding to keep your established business going, Kathryn Petralia, co-founder of Kabbage---a leading provider of online loans for small businesses, has five tips that you should follow. The truth is that it's harder for women to get business funding than men. Kathryn shares, "I've been in more than 100 meetings with venture … [Read more...]