An effective manager is capable of leading a team of diverse people to reach a set of goals. In business, those goals change often, and keeping teams motivated to achieve them is extremely challenging. The reason isn't rocket science. Adults have their own reasons for showing up to work each day, and their individual goals don't always align with the goals of an executive … [Read more...]
How Business Women Can Beat Imposter Syndrome
Today is International Women's Day, so it seems like an appropriate time to reflect not just on topics like the gender pay gap and gender inequality in business leadership but on supporting women and helping them be more successful in the future. To that end, I'm not going to write about gender inequality in business today. There are plenty of statistics and research on that … [Read more...]
Women Hold Less Than 25% of Seats on S&P 500 Boards
Despite all of the attention that the lack of diversity on S&P 500 boards has been getting in recent years, there is still a significant gender gap, and that gap is closing extremely slowly. At the current rate, it will take years to get close to gender parity on S&P 500 boards according to new data released by CGLytics, a corproate governance company. According to … [Read more...]
Women as Ethical Hackers – Seize This Growing Career Opportunity
Brought to you by Simplilearn: The number of cybersecurity breaches is growing rapidly with new hacking reports hitting the news cycle all the time. This explains why the U.S. Bureau of Labor Statistics projects the number of cybersecurity jobs will grow at a rate of 26% for the decade ending in 2026. That’s a lot higher than the 7% growth rate projected for all other … [Read more...]
Small Business Guide to Instagram Ads – Infographic
Did you know that over 200 million people visit at least one Instagram business account each day? Did you know that 72% of users have been influenced to make purchases based on content they saw on Instagram? In other words, consumers are actively using Instagram and they welcome useful business-related content there. That means your business needs to be there as well or … [Read more...]
5 Tips for Women to Access Business Funding
Whether you're launching a startup or seeking funding to keep your established business going, Kathryn Petralia, co-founder of Kabbage---a leading provider of online loans for small businesses, has five tips that you should follow. The truth is that it's harder for women to get business funding than men. Kathryn shares, "I've been in more than 100 meetings with venture … [Read more...]
Wanjiku Njoroge Joins the Women on Business Contributor Team
Please join me in welcoming Wanjiku Njoroge to the team of contributing writers at Women on Business. You can learn more about Wanjiku in her bio below and watch for her articles coming soon! About Wanjiku Njoroge Wanjiku is the CEO and founder of Content Creators Inc, a company that provides content writing and digital marketing services. Wanjiku is well-versed with … [Read more...]
Rebecca L. Sutton Joins the Women on Business Contributor Team
Please join me in welcoming Rebecca L. Sutton to the team of contributing writers at Women on Business. You can learn more about Rebecca's experience and education in her bio below, and look for her content appearing soon! About Rebecca L. Sutton Rebecca is a savvy entrepreneur who has successfully worked from home as a freelance writer and marketer since 2010. Her work … [Read more...]
2 Phrases that Kill Any Business
There are many ways to kill a business. Lack of strategy, poor execution, and the wrong team could lead any business down a path of failure, but did you know there are two very specific phrases that can kill any business, including yours? Whether you or an employee has said one of these phrases out loud or simply allowed them to enter your thoughts, they can spell impending … [Read more...]
Time to Hire a Professional Blogger for Your Company Blog
Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]