Getting an editor’s ear and eye is a skill PR companies spend years polishing, and the best ones manage it effortlessly. But what if you are a small business, with no budget? Do you stand a chance of getting free editorial coverage? The good news is, editors like to share news, and if it's a great story, it won't matter who sent it in. However, how you send in your story, … [Read more...]
4 Reasons Career Agility is a Must and How to Get There
Climbing the corporate ladder is no longer a linear pursuit. In fact, a staggering 85% of jobs that will exist in 2030 haven’t even been invented yet. As conventional career paths continue to evolve and be disrupted by technology, how can employees successfully navigate the changing world of work? The answer is career agility. At a high level, career agility is the … [Read more...]
Command the Room but Don’t Be Commanding: The Problem with Intangible Feedback
Many women are plagued by feedback that is unclear, not actionable, and feels like a moving target. They may get conflicting feedback like I did when I was told I was both “too strategic” and “too tactical” by the same boss. If that sounds familiar, you’re not alone. In a favorite episode of the I Hate My Boss podcast, a listener wrote in that her manager did not even try … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]
4 Ways to Make Meaningful Business Connections
"It's lonely at the top." If you're in business or trying to get into the business arena, I'm sure this is something you hear a lot. Even top leaders cannot seem to fathom how lonely and misunderstood they will feel when they take that plunge to open their own business. It's definitely something that is over glorified and not portrayed for what it really is, hard work. I … [Read more...]
How To Avoid Burnout 101
You read the title and most likely thought “yeah, right!” Burnout is something that affects all of us, and can seemingly take over our lives in the snap of your fingers. Suddenly you’re feeling tired, unmotivated, and in constant high stress. What causes this to boil up inside us? Besides being a superwoman that exceeds everything we touch. The most important question we can … [Read more...]
Wanted: Women in Fortune 500 Companies
As a woman looking around at career options, please consider applying for a job with a big corporation. I know these companies often don’t seem female-friendly or the “greedy big business” image of them is unappealing to a lot of women who often want to do good for society and don’t feel like this is the right path. Women also hear about sexism and harassment at these … [Read more...]
How to Attract Tech Talent as a Growing Business
Business leaders can find and attract top talent in a tight job market in 2019 and beyond by rethinking their current recruitment strategy. In today’s job market, nearly all organizations have trouble finding and retaining skilled professionals. It’s a job seeker’s market – and job hunters know it. However, you can win the ongoing recruitment battle. By making your job … [Read more...]
Top Tips on Operational Processes for Your SaaS Business
Starting a business is a wonderful, rewarding, and exciting time for entrepreneurs. However, it can also be a scary and exhausting experience. It can feel a bit overwhelming with the number of tasks you need to do, and it can be hard to keep track of all the steps. By putting processes and systems in place early, you can help relieve some of the pressure and ensure a … [Read more...]
Why You Should Be Thinking About Sustainability as Business Owner
You’ve heard the buzzwords. Corporate responsibility, sustainability, CSR, social impact. It can be a lot to think about! Whatever word you identify with, adding a strategy to make your business more socially and environmentally responsible is a smart idea for multiple reasons. Does your business work with, for, employ, want to employ, or market to millennials? Consider … [Read more...]