Are you overwhelmed just at the thought of starting your new website? What do I need to provide to my website designer? What do I write? What photos to I include? Don’t worry, I have you covered. Below are 10 steps to prepare for a new website. These steps will help you take the stress out of preparing for your website. 1. Decide on a Domain Name I recommend purchasing … [Read more...]
First Month as a Digital Marketing Apprentice
Have you ever considered working in digital marketing? Looking to find out what it's like or an apprenticeship in general? Let me tell you about my experience in my first month as a digital marketing apprentice. There is so much of a drive now going into hiring apprentices and they can be useful to any business. Tasks and Feelings When I first started, I had the … [Read more...]
Going Self-Employed: 6 Things I Wish Someone Had Told Me
There are a lot of articles out there about what to do when starting your own business, but they can be vague and leave you with more questions than when you started. So, I’m stepping in. A year and a half into running my own communications consultancy, I certainly don’t have all the answers but here’s hoping you can learn from my experiences in specific and actionable … [Read more...]
Took a Break from Work? Here’s How to Bounce Back Like a #GirlBoss
Being a modern woman is no easy feat. For one, expectations run high both at work and at home. And while it’s all about balance, sometimes, women have to let their professional life take a back seat to manage expectations at home. Don’t worry though. It’s not all over if you took a break from work to look after your family or to be a stellar mom to your newborn. Nothing can … [Read more...]
Do You Have Old-School Content?
The acceleration of digital trends related to the economy has only increased thanks to the pandemic. New communication platforms provide multiple avenues when working in a flexible workspace. To keep up with the changing industries, new marketing methods will help businesses compete in the modern economy. Post-Pandemic Blogging Small businesses are paying closer attention to … [Read more...]
8 Tips to Go From Stay-at-Home-Mom to Mompreneur
Here's a fact: There are many different things that moms can do with their time while still being able to take care of the house and kids. You don't need to be rich or live in Silicon Valley (although those things help!) for you to make money on the side. The idea of becoming a mompreneur is not as daunting as it may seem. In fact, with the right mindset and support, this … [Read more...]
Do What You Do Best, Outsource the Rest
The rapid pace of technological development is exerting profound changes in the way companies conduct some of their business activities. In recent years, many companies have sought to realize the economic benefits of technology by outsourcing some or all aspects of their IT-related services functions to third-party service providers, shedding non-core services and reducing … [Read more...]
5 Tips to Overcome Fear and Get Back in the Saddle When You’ve Royally Bombed at a Work-Related Skill
In my freshman year of college, I nabbed the starring role in the two-person play, The Owl and the Pussycat. Opening night, in front of my parents, my friends, students, and professors, I walked onto the stage of the world-famous Annenberg Center… and promptly forgot my lines. All of them. This ginormous blunder left me with a fear of speaking in front of people without … [Read more...]
Sometimes You Need a Marketing Seismologist
We all watch it happen. Tsunamis of marketing success on social channels. Quakes and shakes of companies launching new campaigns, strategies, and platforms. We wonder how they make these things happen. Do they have large marketing departments? Do they have some guru or expert leading them? Can we even afford to do something like that? We want to make tsunamis and quakes that … [Read more...]
5 Habits Every Mompreneur Needs
Being a working mom has been challenging forever. Today, it is impossible. My pessimism makes me believe that we may never recover, permanently pulled apart by both our babies and the unjust expectations of the businesses that pay our salaries. How do we choose? My optimism encourages me and helps me see that perhaps the toll of this pandemic has finally brought light to an … [Read more...]