How are you caring for yourself? Self-care is one of the most significant things for us entrepreneurs to learn as we grow our businesses. And it's been one of the things that can keep us in alignment, which keeps us being successful and happy at the same time instead of pushing things away, forcing things, and feeling stressed out, anxious, and overwhelmed, especially as an … [Read more...]
The Importance of a Clear Diversity Statement in Tech Companies
Awareness around diversity and inclusion has experienced a huge surge in both the professional and public spheres in the past few years, and this rise is having a direct impact on how companies put together their internal policies. Recent data from Deloitte found a 32% increase in executives citing inclusion as a top business priority over the past three years. But … [Read more...]
3 Things that Will Make You the Top Franchise in Your Brand
Becoming top dog in your franchise brand. The choices are endless. From cleaning and fitness franchises, to fast food and relocation services, Forbes.com reports there are about 4,000 franchise systems in the United States alone. A qualified consultant walks you through the process of selecting a franchise that best suits you. The franchisor provides systems, tools, … [Read more...]
How Big Is It? Measuring the Impact of Change
Imagine this… as a project team member you know a change is coming, but you have no idea how big the change really is [scale and/or significance], and who will be impacted the most. The team begins to feel uneasy, and you think, there has to be a way to measure the impact of the change. And, you're right, a change impact assessment can help you answer the question: How … [Read more...]
PR Strategy Session: 6 PR Types to Leverage in Your PR Outreach
When planning a PR campaign, the best place to start is the finish — what do you want to gain from your outreach? What outcome would be the best for you and your brand? Your goals might include one or more of the following: More customers/sign-ups/sales More website views Better brand recall To inform the public about a launch or new product To position a … [Read more...]
The Most Engaging Way to Market Your Brand
We’re constantly bombarded with messages from marketers, advertisers, and publicists, but how much of it do we actually absorb or gain information from? Few professionals actually take advantage of video, which is one of the most effective ways to get your audience to connect with your message. Think about it. When you’re looking into buying a new product or hiring a … [Read more...]
One Thing All Small Business Owners Must Do To Protect Their Data
Data. It's the lifeblood of any small business - it can be everything from customer orders to your 5-year plan to expand your business. What would you do if you suddenly lost all your data? Would you have a backup in place or would you lose months or even years of hard work? 1. Why is Data Backup So Important? Every small business should have a data backup option available to … [Read more...]
3 Financial Concerns Every Breadwinning Woman Should Have
As women continue to push through gender constraints within the workplace, many are breaking through the glass ceiling to reach powerful positions within companies -- and often with a salary to match. While, admittedly, an income gap problem remains to be solved, this doesn't change the fact that women are now significant contributors to household incomes. In fact, over half … [Read more...]
How to Choose the Right Promotional Merchandise to Market Your Business
A well-chosen piece of promotional merchandise can be a great way to reach out to potential customers (and influencers) to make them aware of your brand. As a general rule, you want your promotional item to be practical, inspirational, and/or fun. Practical Items If you’re going to offer an item to be used once and then discarded, then ideally, it should be recyclable. If … [Read more...]
4 Little Known Entrepreneurial Lessons from the Ski Slopes
I needed a break from my business. Being an entrepreneur is not as glamorous as my employed-self assumed it would be. You work longer hours, take fewer holidays, and don’t get invited to enough of those cocktail networking events in Hawaii that you had envisioned. So, my husband and I flew away from it all and journeyed from tropical South Africa to the French Alps. Nothing … [Read more...]