People buy from businesses and brands they trust. Okay, let’s back up and take it from the top. According to a study by Zignal Labs and PR Week, 52% of public relations and reputation managers believe that half of a company’s value is directly related to its reputation. If you’re running a sizable business or bootstrapped one, you know how hard it was to build your brand. … [Read more...]
Do You Feel Under Water? Dealing with Change Saturation
Do you ever feel like you and/or your team are ‘under water’ and don’t know why? You may be experiencing change saturation. Change saturation occurs when the threshold between capacity for change and the demands of implementing change is crossed. When this happens, people can experience a range of symptoms from confusion and frustration to physical impact. It can also … [Read more...]
How to Know Your Worth and Get Better Jobs
When I first graduated from college, it was 2008 and the economy had taken a turn. Lots of my fellow graduates were struggling to find work, and as an entertainment industry hopeful, my chances were even bleaker. I also lived in the Midwest far from any lights of Hollywood. So, I did what the Mary Engelbreit picture in my mom’s kitchen told me to do: Bloom Where You are … [Read more...]
3 Valuable Tips for Designing an Innovative Volunteer Program
Designing a new volunteer program for a worthy cause is an exciting undertaking, but it takes a lot of time, resources, and dedication to make it work. You need a plan for assessment, a solid vision for your program, and a touch of creativity. So how do you craft a program that allows you to stand out among the crowd and excite your board members? Here are a few tips to … [Read more...]
Grow Your Business the Way Diamonds Grow, Before It’s Too Late
Regardless of what line of work you’re in, it seems like most business owners today have a similar daily routine: Coffee first, everything else second. Then, whenever possible, comes meditation or personal quiet time. Let’s of course fit in some work-out, or at least a solid attempt at one. A healthy breakfast is the natural next step. After all this, we’ll do a quick dive into … [Read more...]
How to Burnout-Proof Your Business as an Entrepreneur
Whether you're working your biz solo, have a small but mighty team, or have a multi-bajillion dollar net worth, being an entrepreneur isn't easy. As soon as you cross something off your to-do list, three more tasks quickly add up. Entrepreneurs consistently get things done; you create project plans, manage teams, set up interviews, and the list goes on - because as CEO of … [Read more...]
Struggling to Engage Employees? Here are 10 Ways to Engage
With all of today’s distractions, are you finding it difficult to engage employees at work? You’re not alone. Gallup’s Workforce Survey regularly finds that "[t]he majority of the U.S. workforce (51%) is not engaged. These employees are indifferent and neither like nor dislike their job.” Yet, as their leader, you want to engage employees to positively affect the … [Read more...]
How to Care for Yourself as an Entrepreneur
How are you caring for yourself? Self-care is one of the most significant things for us entrepreneurs to learn as we grow our businesses. And it's been one of the things that can keep us in alignment, which keeps us being successful and happy at the same time instead of pushing things away, forcing things, and feeling stressed out, anxious, and overwhelmed, especially as an … [Read more...]
The Importance of a Clear Diversity Statement in Tech Companies
Awareness around diversity and inclusion has experienced a huge surge in both the professional and public spheres in the past few years, and this rise is having a direct impact on how companies put together their internal policies. Recent data from Deloitte found a 32% increase in executives citing inclusion as a top business priority over the past three years. But … [Read more...]
3 Things that Will Make You the Top Franchise in Your Brand
Becoming top dog in your franchise brand. The choices are endless. From cleaning and fitness franchises, to fast food and relocation services, Forbes.com reports there are about 4,000 franchise systems in the United States alone. A qualified consultant walks you through the process of selecting a franchise that best suits you. The franchisor provides systems, tools, … [Read more...]