Difficult conversations — those interactions that keep us up at night— are a common challenge for many managers. Most of us would love to learn how to approach tough interactions without getting stressed out, losing sleep, or endlessly rehearsing what-ifs. Fortunately, this is achievable for almost anyone; getting there just takes a little effort and practice. And it starts … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
Overcoming the Female Confidence Gap
Only about 12% of undergraduate women are STEM majors. STEM is a commonly used acronym for science, technology, engineering, and mathematics; which are fields that are imperative in our society today. There are a lot of reasons why this number is so ridiculously low, however an often overlooked reason is the confidence gap between men and women when pursuing education, jobs, … [Read more...]
Studies Show Ladies Aren’t as Competitive as We Should Be – Let’s Change That
Despite the fact that women make up nearly half (47%) of the workforce in the United States and more than half of the college-educated workforce, they are still overwhelmingly underrepresented in leadership positions according to the Center for American Progress (CAP). While women continue to earn more bachelors, masters, and professional degrees than men, their … [Read more...]
Starting Your Own Business – What is the Hold Up?
“Women make me the most money.” This is the abbreviated headline from a March 22, 2018 CNBC article featuring an interview with millionaire investor and Shark Tank celebrity, Kevin O’Leary. I follow the Shark Tank show in moderate gusto, due to my significantly limited TV watching time. It's always an experience to see the "Shark" investors in their world, deciding with … [Read more...]
The What, How and Why of Imposter Syndrome
Have you ever felt like everyone around you knows exactly what they are doing while you haven’t got a clue? How about that all your successes are about luck, while all your failings come down to you? If your answer is yes, you have likely experienced imposter syndrome. While it may feel isolating and confronting, it’s something that a lot of people experience. In fact, more … [Read more...]
How to Get a Business Editor’s Attention
Getting an editor’s ear and eye is a skill PR companies spend years polishing, and the best ones manage it effortlessly. But what if you are a small business, with no budget? Do you stand a chance of getting free editorial coverage? The good news is, editors like to share news, and if it's a great story, it won't matter who sent it in. However, how you send in your story, … [Read more...]
4 Reasons Career Agility is a Must and How to Get There
Climbing the corporate ladder is no longer a linear pursuit. In fact, a staggering 85% of jobs that will exist in 2030 haven’t even been invented yet. As conventional career paths continue to evolve and be disrupted by technology, how can employees successfully navigate the changing world of work? The answer is career agility. At a high level, career agility is the … [Read more...]
Command the Room but Don’t Be Commanding: The Problem with Intangible Feedback
Many women are plagued by feedback that is unclear, not actionable, and feels like a moving target. They may get conflicting feedback like I did when I was told I was both “too strategic” and “too tactical” by the same boss. If that sounds familiar, you’re not alone. In a favorite episode of the I Hate My Boss podcast, a listener wrote in that her manager did not even try … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]