Like many women this past year, I had to walk away from my career during the Covid-19 lockdowns to be home with my children when schools and childcare centers closed. When Covid-19 hit, I was a partner in my family’s accounting firm, and it was tax season here in Canada. Now, not only was I dealing with the crazy tax season hours, I was transitioning my team to … [Read more...]
The Riches Are in the Niches
Instagram is the second-largest social media platform in the world - second only to its parent company Facebook. Every entrepreneur should be using this remarkable free platform to leverage their audience into sales, impact, and community. Having a large, engaged group of followers can expand your reach online, keep you clued into the desires of your community, and help you … [Read more...]
5 Things I Learned from Being a Female CEO
Running a company isn’t easy, and being constantly underestimated as a female in the workplace is frustrating at times. Leading my company and ensuring that my voice is heard loud and clear in the workplace is difficult yet rewarding at the same time, and in my time as CEO, I have learned so many skills that have aided me not only professionally but socially as well. 1. Carry … [Read more...]
3 Ways to Create a Healthy Work-Life Balance When Working from Home
At this point, we are many months into our quarantine lifestyle from COVID-19, and by now, the demands of remote work are routine. We’ve all finally figured out how to swiftly unmute on Zoom and perfected our business-on-the-top, pajama-on-the-bottom uniform. But as time goes on and our work-from-home habits solidify, we may realize that what we're doing is not necessarily … [Read more...]
How Young Professionals Can Stay on Track During the Pandemic
I celebrated my 25th birthday in quarantine - a few weeks after the pandemic hit the US. I spent some time that evening ruefully thinking over the New Year’s resolutions I had eagerly established for 2020. There were such grand plans for my career this year! I would proactively invest in leadership development. I would make use of my company’s tuition reimbursement program … [Read more...]
Strategies to Grow Your Audience
Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
Why Tackling Diversity Begins Within Management
When it came to forming the leadership team in my current role, I was well aware of the limitations I faced in the early stages of my career -- it’s difficult to visualize what you could be if it simply doesn’t exist. Having someone or something to aspire to always helps, and role models play an important part within companies in every industry. In technology, for example, … [Read more...]
3 Easy Ways to Recession-Proof Your Business and Wake up to Money
She got up leisurely without the harsh sound of an alarm, slid on her fox slippers, and before she could even brew her morning coffee, had made $2,000. Well, it was $2,012.57 to be exact, and while it may sound too good to be true, I can promise you it is attainable through passive income. That doesn't mean there is no work involved. The work is done upfront, which allows … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
4 Best Ways to Start Making Money from Real Estate as a Side Hustle
Real estate investing is one of the best ways to make money both in the short-term and in the long-run. However, many people refrain from this profitable opportunity as they erroneously assume that it requires a lot of time and can’t be done on a part-time basis. The truth of the matter is that there are many ways in which you can start making money from real estate as a … [Read more...]