I started my first business thirty years ago, and I like to think that my businesses and myself are works in progress; we always are learning and then shifting, adapting, and growing. But lessons come from the most unexpected places, like the 23-year-old corn snake named Moe that came with my husband when we married four years ago. 1. Be Authentic Now before you dismiss this … [Read more...]
How to Use Basic Psychology to Bring in More Customers
When you’re developing a marketing strategy, it’s not enough to just make sure you’re covering all your bases. You have to adopt new techniques to give your business an edge over the competition. One of the best ways you can give your business an advantage is by using a few psychological techniques to bring in more customers. By carefully using a few time-tested methods, you … [Read more...]
6 Steps to Build a Healthy Company Culture that Spurs Growth
A healthy company culture helps employees feel confident and valued, and employees who feel like this are more likely to be productive with their work. So, when it comes to your efforts to maintain workplace productivity, company culture is an important - but sometimes overlooked - factor. To help inspire employees to be more productive in the workplace, here are six easy … [Read more...]
Advocating for What You Need
Have you ever been in a role where you want to make a change happen, but don’t have the authority to get it done on your own? If you have, you were an advocate. This challenging role is all about influence, and has a high burnout rate. Don’t want that to be your outcome? Below are six keys steps to successfully advocate for what you need: 1. Active Listening Listen to … [Read more...]
Career Development: Are Online Courses Worth It?
Lifelong learning has been a buzzword for the past couple of decades. Although the term itself and the notion behind it were created in the 1990s, lifelong learning has never been as accessible as it is today. In the 2010s, online courses are available for virtually any area of life. For example, you can choose from language, photography, science, IT, psychology, writing, or … [Read more...]
Why and How Women Make Successful Franchise Owners
Every day in the United States, women start about 850 new businesses. With equal rights at the forefront of the nation’s cultural conversation, women are becoming more and more empowered to pursue their passions, dreams, and ambitions, including business ownership. Entrepreneurship is a gateway for women looking to advance their careers, while living an even work-life … [Read more...]
Standing Out From The Crowd: How to Choose the Right Specialization
You obtained your Bachelor's degree. You completed your internship. You have the letters of recommendation. And, totally clueless about the reality of the working world, you dive in head first trying to find a job - submitting applications to any and every opening, you can find. After months of this labor-intensive process, you have yet to receive an offer letter. How … [Read more...]
5 Effective Ways to Handle Change in the Workplace
Change is inevitable, especially in today’s workplace. Companies are always striving to implement new methods to increase development and revenues while downsizing. For most people, change and adversity are difficult paths to traverse, particularly where challenges may indisputably reshape career goals and lifestyle. Fears of job losses or demotion are tangible. However, … [Read more...]
5 Tips to Blog Your Way to an Awesome Company Reputation
Many business owners neglect the fact that blogging is an excellent way to increase online visibility and overall exposure of their companies because they're too focused on sales, inventory, and other aspects of their business. Startup companies are smart enough not to make the same mistake, and they're actively focusing on interacting with their customers through their … [Read more...]
Building Your Capacity to Take on What’s Next
Life is busy. It constantly seems like there is more to do than hours in the day. In an always on world, it's easy to run right by the signals telling us to recharge, until we're running on nothing but fumes. Once we’ve reached the end of our energy reserves, we quickly understand that it will take quite a while to refill the tank. Consider these nine things to maintain your … [Read more...]