I celebrated my 25th birthday in quarantine - a few weeks after the pandemic hit the US. I spent some time that evening ruefully thinking over the New Year’s resolutions I had eagerly established for 2020. There were such grand plans for my career this year! I would proactively invest in leadership development. I would make use of my company’s tuition reimbursement program … [Read more...]
Strategies to Grow Your Audience
Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
Why Tackling Diversity Begins Within Management
When it came to forming the leadership team in my current role, I was well aware of the limitations I faced in the early stages of my career -- it’s difficult to visualize what you could be if it simply doesn’t exist. Having someone or something to aspire to always helps, and role models play an important part within companies in every industry. In technology, for example, … [Read more...]
3 Easy Ways to Recession-Proof Your Business and Wake up to Money
She got up leisurely without the harsh sound of an alarm, slid on her fox slippers, and before she could even brew her morning coffee, had made $2,000. Well, it was $2,012.57 to be exact, and while it may sound too good to be true, I can promise you it is attainable through passive income. That doesn't mean there is no work involved. The work is done upfront, which allows … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
4 Best Ways to Start Making Money from Real Estate as a Side Hustle
Real estate investing is one of the best ways to make money both in the short-term and in the long-run. However, many people refrain from this profitable opportunity as they erroneously assume that it requires a lot of time and can’t be done on a part-time basis. The truth of the matter is that there are many ways in which you can start making money from real estate as a … [Read more...]
How Upskilling and Diversity Go Hand-in-Hand
Today, more and more businesses are waking up to the importance of having a diverse and inclusive workforce. There are obviously a vast number of advantages that come with welcoming diversity and fostering inclusion; fresh ideas and perspectives, faster problem-solving, and increased profits, to name just a few. But in an age when many sectors are facing burgeoning skills … [Read more...]
Is Your Business Summer Ready?
We all know that summer can bring an abundance of things - fun, great weather, bad weather (hurricanes), family functions, and vacation. However, for business owners, summer can mean scheduling woes, pushed deadlines and/or projects, and juggling family and focus. After working as an entrepreneur over the past several years, these are tips I use to get my business and myself … [Read more...]
4 Reasons Why You Should Be Thinking About Employee Engagement
Gallup’s surveys indicate that high levels of employee engagement can help organizations lower their attrition from 25-65% - that’s how valuable engagement truly is! Although engagement was originally associated with another corporate buzzword – productivity – we now know that it goes much deeper than that. Highly productive employees can report a lack of engagement and … [Read more...]
Adapting Your Business to COVID-19 Times
There is no exaggeration in stating that the world now revolves around the COVID virus. Almost all the countries in the world have been hit by the virus, with some bearing the brunt while some others escaped with minor scrapes. The case is the same for businesses, some of them - like insurance, health care, etc. - were least affected by the virus while others - like … [Read more...]