• Home
  • About
  • Contributors
  • Write for Us
    • Submit Your Content
  • Discounts & Resources
  • Education
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Public Relations / 4 Tips to Strategize a PR Plan

4 Tips to Strategize a PR Plan

July 5, 2015 By Asavari Sharma

megaphone announcement public relations woman

Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place.

Since the field of PR is extremely competitive and dynamic in nature, you have to always be on your toes. Healthy competition is always appreciated, and to stay ahead in the game, it is important to give a 100% while creating a strategic PR plan. Here’s how:

1. Research, Research and Research

In order to come up with a successful PR plan, you need to research a lot. You need to explore new trends, study past activities, and keep tabs on your competitors’ previous strategies, so you not only learn about new developments but also acquaint yourself with the mistakes made by other brands.

2. Formulate a Clear Campaign Goal

The hours put into research will go to waste if you don’t have a set campaign goal in the end. It’s not about what your competitor did or did not do. It’s about elevating the performance of your own brand. Hence, it is important to have clarity of vision. Also, make no attempts to oversell yourself in media as this will backfire and tarnish your brand’s image.

3. Ensure 360-Degree Promotion

We live in an age and time where every social platform is at its pinnacle. Be it print and digital or outdoor activities and in-house events, every nook and cranny in the business world is flourishing like never before. Therefore, when you strategize your PR activities, do ensure that your business participates in relevant events and exhibitions, organizes outdoor activities, and pitches to the right media for the right kind of story—all within a budget and with a clear objective in mind!

4. Make a Flexible Plan

Running a business has its own set of risks. The market itself is so versatile that it is difficult to predict the future. Therefore, make sure that your PR strategy is highly adaptable. Whenever there is a crisis, you should be able to tweak the plan as per the current environment without losing sight of your goal.

Every PR plan will differ from business to business. Each plan has a lot to do with—but is not restricted to—the company’s age, number of employees, revenue generated, and so on. Planning promotional and brand positioning activities is fun. Whether you want a weekly PR plan or a monthly plan, the onus developing it is on you, so strategize accordingly.

Asavari Sharma

Asavari is a copywriter and marketer specializing in content creation, social media, and inbound marketing for multiple industries such as outsourcing/offshoring, eCommerce, SaaS, CX, and finance. She currently heads the content division at Think Little Big, a UK-based marketing agency, where she writes content for corporate blogs, landing pages, email newsletters, guides and eBooks, and microcopy for social media. As of today, she has bylines in MarketingProfs, E27.co, Thrive Global, SmallBizDaily, The Times Group, and The Indian Express, among others, and has helped 72+ businesses boost their online visibility with the power of content.

More Posts - Website

Follow Me:
TwitterLinkedIn

Filed Under: Public Relations Tagged With: pr, Public Relations

Comments

  1. Roz Bahrami says

    July 13, 2015 at 12:46 pm

    Really great article! I think networking is also critical in PR. Knowing a wide array of different people can definitely help you. Many people in the PR industry have the ‘if you help me, i’ll help you’ kind of mentality.

Sponsors

DHgate - Do business with China wholesalers online

Freebie!

Join Us!

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2023 Women on Business · Privacy Policy · Comment Policy