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You are here: Home / Archives for Public Relations

How to Get a Business Editor’s Attention

January 24, 2020 By Community Member

editor attention

Getting an editor’s ear and eye is a skill PR companies spend years polishing, and the best ones manage it effortlessly. But what if you are a small business, with no budget? Do you stand a chance of getting free editorial coverage? The good news is, editors like to share news, and if it's a great story, it won't matter who sent it in. However, how you send in your story, … [Read more...]

6 Basics of Media Pitching

October 19, 2017 By Larissa Long

media pitching

Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]

Top 5 Ways to Effectively Manage a Public Relations Crisis

July 28, 2015 By Community Member

press conference media interview microphone journalist reporter public relations pr

Many of us are fascinated by the characters in television programs tasked with solving a crisis or protecting a reputation. Think Olivia Pope from “Scandal” or Eli Gold from “The Good Wife.” Some do it well; others, not so much. In real life, you want a crisis manager who can handle a sticky situation. Here are the top 5 tips for managing a public relations crisis … [Read more...]

4 Tips to Strategize a PR Plan

July 5, 2015 By Asavari Sharma

megaphone announcement public relations woman

Public relations (PR) is one of the key elements of a strong business foundation. It is important because it helps send a clear message out in the media about what the organization stands for. As an entrepreneur, you shouldn’t underestimate the importance of having a strong PR strategy in place. Since the field of PR is extremely competitive and dynamic in nature, you have … [Read more...]

How to Get Your News Covered in a National Newspaper

March 22, 2015 By Community Member

So you have this awesome story that you think deserves to be included in a national paper like The Guardian or The New York Times. Whether it is a late-breaking piece of news about your business or you have the inside track on your niche like no one else, here is what you need to know (and do). 4 Tips for Pitching Your Story 1. Know the News Organizations, Their Editors and … [Read more...]

Help a Reporter Out And Everybody Wins

March 17, 2015 By Community Member

media reporter news publicity

As you may know, journalists are seriously busy people. Between research, interviewing and writing multiple stories daily, they don’t have a lot of free time. And they certainly don’t want to spend their free time chasing down leads. In steps Help A Reporter Out, commonly known the industry as HARO. Founded in 2008 by Peter Shankman, HARO is a free online service that … [Read more...]

How to Do PR for Your Personal Brand

January 26, 2015 By Kate Wilson

public relations pr

Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]

3 Digital PR Tools Every Business Owner Should Use

July 20, 2013 By Community Member

Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]

I Really Truly Don’t Have Time!

November 16, 2010 By Maribeth Kuzmeski

Every day I run across the “I don’t have time!!” objection to getting things done (sometimes it is me saying it). As you’re working to finish this year strong and planning for 2011, here is a quick excerpt from The Connectors that I always find grounding. Often it is the simple advice that makes the most sense! Unless public relations is your specialty, the name Ivy … [Read more...]

Marketing Plans: Is there a Difference Between Strategic and Tactical?

May 13, 2009 By Kristin Marquet

Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously.  When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]

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