Books by Susan Gunelius and the Women On Business Writers

Suze Orman Personally Addresses Women on Business Readers

One of my favorite things about Twitter are the chat groups. On any given night, you can join dozens, or even hundreds, of other Twitterers in a lively discussion about a specific topic. Not only can you learn from others in the field, but you can establish yourself as a leader and expert while gaining new followers.

How does a Twitter chat work? The moderator of the group will post questions for everyone to tweet about during specific time. Everyone who participates in the chat tags their posts with the hashtag name of the group (i.e. #socialmedia). You can search for the group name and read all of the posts associated with the chat. You can even go back and read the transcripts of the chats if you miss it.

Here is a list of some of my favorite chat groups, along with the time they “meet.”

#4change: monthly discussion of using social media for social change (second Thursday of each month from 5-7 p.m. EST)

#blogchat: bettering your blog (every Sunday from 9-10 p.m. EST)

#brandchat: discussion between experts, strategists and those interested in learning more about personal branding and managing their personal brand (every Wednesday from 11 a.m.-12 p.m. EST)

I just want to be done hearing about  – and living – this recession. All of the analogies, comparisons, sound bites, and talk. Most of the firms I know are getting down to business, marketing and focusing on their target market of prospects. But it is true that the recession is still here and there continues to be stories of businesses folding or becoming unrecognizable in terms of staff, clients and success. One of the most successful individuals I had the privilege to know was a top financial advisor for many years – one of the best in the nation. But the recession has been exceptionally hard on him. It causes a few conclusions and lessons: 1. Success is fleeting. 2. Change is necessary. 3. Testing new ideas is a critical task so that time/money is not wasted. 4. Having the right staff in place is critical in moving forward.

Ultimately, today we have to get more quantitative. If what we are doing is not getting tangible RESULTS, we have to make a change. Firms that have come through are doing a few things differently and better than ever before. Here are some of their smart and simple activities:

Categories : Marketing, Sales, Strategy
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I am fascinated by the creative process. Do you find that sometimes you are really in sync and great ideas come to you very easily and other times you struggle to even focus for a few seconds on a concept? Have you ever thought about what is happening when you are trying so hard to be creative?

Recent research shows that when you are distracted from a creative challenge for a few minutes, you are more likely to come up with a creative solution than if you focused your attention on it. In the study done at the University of Amsterdam, students were given a creative problem to solve. One group was told they had three minutes to think it through before giving their answers. Another group was given an unrelated task to do for three minutes to distract them. This task was a non-creative one that was designed to use their conscious thoughts. The third group was asked to come up with ideas immediately.

What was the result? Well, you might think the group that was given time to focus on a solution would have better results and more creative ideas, but the opposite occurred. It was the distracted group that generated more creative solutions. Here’s the reason given: the distracted group had a task that occupied their conscious thoughts, thereby freeing up their unconscious mind to do some creative work.

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WorkI recently agreed to appear in a court case concerning a “hostile work environment”. I went because I think there is too much noise without proof in these fast sound bite days. Anyone running a business knows that employees often make claims that are unjust, unreal, and unfair. Often, however, it is simply easier to leave the situation alone rather than take the time and money to fight it.

In this case, the amount of money in the claim was negligible, and my client thought it through and said to me “You know, Sylvia, how you teach that those who remain silent are guilty too; well I decided that healthy changes in the workplace also begin with me.”

So, off we went! The judge, or referee, as he is called was a pleasant man who must sit through dozens of these claims week after week after week.  He was like a repeat of an old television program called Dragnet, where the detectives just wanted the facts, just the facts. He must have repeated that half a dozen times as the woman who wanted her money for being “hostilized” kept adding her emotional spin to everything.

Categories : Leadership
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Contact Sylvia Lafair, author of Don't Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

Stop a minute and think about the impact you have on your clients and the industry you serve. Are you presenting yourself as a leader in your field, full of great ideas and providing valuable resources to everyone who comes your way? Are you making a difference in the lives of the people you meet, either online or in person?

Sure, the goal of every business is to make money- we have bills to pay after all, but what if our goal was to make a difference in the lives of every person we meet, no matter if they are clients or not? What if we made such strong connections with those we “talk” to that they would miss us if we were gone?

Shouldn’t that be our ultimate goal?

Here are some tips to create a business of value and appreciation.

1. Be generous with your knowledge. Sharing real solutions to the problems facing your niche market is more than just a great marketing tool, it shows you care enough about your clients’ success that you are willing to help them for free. While some people may take advantage of your generosity, many will be impressed at your efforts and will remember your kindness when they are ready to hire someone.

Blog from Maribeth Kuzmeski of Red Zone Marketing

Should you be afraid of social media and the changes and consequences it may bring to your business? It opens your business to the scrutiny of the masses, making you instantly accessible and requires a consistent watch. It depends who you are and what business you are in, but in some cases social media can be a little unsettling. Does that mean we should avoid it? Cross our fingers that it blows over as a passing trend? Well, here are some of the more memorable comments I have heard from financial advisors over just the past several weeks about this topic:

1.    “It’s just another new technology and I really don’t want to learn anything new right now or have my staff wasting time on this.”  Translation: Prove to me social media is valuable and then I will consider venturing into this space.

2.    “My compliance department said I would be terminated if I used any social media, including LinkedIn.” Really?? Most compliance departments have rules set into place, but I had not heard of termination. Don’t risk it!

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Many times when working with organizations on strategies to increase  gender diversity in the leadership ranks the leaders will say ” lets just get all the women together and ask them what they want”.  While this is noble and certainly talking with the women in the organization to understand how they experience the culture is critical it is not “the answer” .   One of the most serious issues women face when attempting to advance in male dominated cultures is lack of access.  Lack of access to senior leadership, opportunities, information, and organizational knowledge.  As a result of this lack of access women “dont know what they dont know”.   This also is a driving force in the phenomenon of women rejecting efforts to start any type of program or initiative aimed at advancing women.  It is common to hear some of the women who may have be closest to breaking through to levels where women have not been represented say that they are not role models and do not want anything to do with any programs related to women or women’s advancement.   This also represents the fact that women “dont know what they dont know”.   Best practice programs aimed at helping women to advance are all about business and all about evening a playing field that is not providing equal career development opportunities for all.  The uneven field is not something most people can see without awareness raising activity.   The women in the organization are in fact often the individuals who most cannot see what is happening and “what you dont know can hurt you”.   There are a long list of things that an individual needs to know about an organization in order to increase their value proposition to that organization.   The most common method of learning these key lessons is access.  Access to senior leaders, opportunities, experiences, assignments, and organizational learning.  Without this information our careers are like a journey we take without a map.   Most of our male counterparts more naturally gain this  very important access due to ease of networking that very naturally takes place between people who identify with each other.   Therefore our male counterparts have a map which is a very real and tangible advantage.  We may think the road to our destination is straightforward and with steady hard work we will arrive.  Little do we know that there are side trips and short cuts we need to know about that we cannot see without access to organizational knowledge.  When we hear the lament of male leadership teams ” we would hire women if only we could find any qualified to do the job” they are not always making excuses.  Because women are very often taking a less than focused journey without a map- they may not be as qualified as their male counterparts because they have not had the assignments and experiences that they need to be prepared to be the best candidate for a job.  In addition, research has shown us that women are very often evaluated on experience while males are evaluated on potential which multiplies this problem dramatically.   SO what is the answer to this very significant dilemma?  Learn how to build access.   Stay tuned for my next posting on this very topic!!

Aug
23

Of Beauties and Beasts

By Susan Gunelius · Comments (0)

Post by Jane K. Stimmler, contributing Women on Business writer

I was watching a business channel, CNBC,  the other day and it struck me – every woman commentator was glamorous and the men, well, not so much. Why, on a television show devoted to business, must the women be on the younger side with lots of hair and make-up – while the men are mostly aging and craggy (read here: normal)? I realize it’s not uniformly the case, but when you think about it, women on TV are too often portrayed as sexy and attractive – frequently in stark contrast to their male counterparts.

There are a number of good examples. In the popular series “House” on FOX, the female character who is head of the hospital (as well as the female docs on the medical team) is gorgeous and wearing improbably low cut tops and skirts two sizes too small. These women may be in charge and brilliant, yet they also are made to look like Barbie dolls. Same situation on many other shows featuring women professionals – I’m sure you can think of some.

Lately there is the beginning of a groundswell to stop women in leadership from speaking for all of us. About time!

Whether we truly agree or not, when Sarah Palin, Dr. Laura Schlesinger, Ann Coulter, Whoopie Goldberg, Angelina Jolie, and the like state their perspectives, it is our responsibility to align with or dispute in our own words.

More women are in positions of power, albeit, there are way more to come in this decade. Our voices are required. We need to speak out and create the dialogue model that is inherent in our basic personalities. We know how to listen, then ask questions, to collaborate, the make sure all parties are heard and respected.

I dropped the ball several years ago when I was listening to Laura Schlesinger on the radio as I was driving from here to there. I got so annoyed I started to backtalk to the radio, no one else in the car, and the radio and Laura didn’t hear or care what I was saying.

In a nutshell: a caller was getting married and was having a tough time pleasing her mother who wanted less people, she wanted more, mother wanted yellow she wanted deep purple, mother wanted, she wanted.

Categories : Communications
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Contact Sylvia Lafair, author of Don't Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

In the business world, and more so in politics, ugly is the only word I can use to describe the nasty things people so badly want you to hear about their opponent. I call it the “ugly truth” because it is no more related to facts than the monsters under the bed. It does not seem to matter anymore whether these nasty things are based on fact.

With the advent of social networking, blogging and do-it-yourself website-creation people can say whatever they like; true or false. Many believe that if it’s on Facebook, Google or worse yet, YouTube, it must be true. Thus begins the familiarity with the ugly truth of renegade journalism and activist rhetoric and some of the clowns who speak merely to hear the sound of their own voice. It’s unfortunate. I’d like to think the viewing audiences are smart enough to realize their own truths, but sadly in large part they are not. And as Jack Nicholson so eloquently stated in A Few Good Men, they probably “couldn’t handle the truth!”

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