Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
5 Steps to Develop Your First Communications Plan
Your business is growing and so are your communication needs. Do you have a plan for how you are communicating with your audience? A plan for communicating new product launches, store openings, or expanded lines of business? How are you communicating changes to your employees? Do you feel like you are reinventing the wheel every time you send an all-staff email or customer … [Read more...]
5 Steps to Do-It-Yourself Email Marketing for Small Businesses
Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]
5 Steps to Launching a LinkedIn Business Page
Do you need a LinkedIn business page? More than 58 million companies are listed on LinkedIn and 2.7 million companies post daily. Why a business page? If you're running a small business or startup, your personal page may be front and center as you serve as the face of that business, but a LinkedIn business page expands your reach and gives you additional real estate to market … [Read more...]
5 Tips for Boosting Your Success on LinkedIn in 2023
LinkedIn is like any social platform – it's only as good as the effort you put into it. If you only visit when posting a job or sharing a job update, you're missing out on opportunities to grow your LinkedIn presence and foster professional relationships. Luckily, there’s always a chance to turn things around. Here are five tips for setting yourself up for success on LinkedIn … [Read more...]
5 Social Media Tips for Small Businesses This Holiday Season
The holiday season is a busy time for small businesses, so understandably, your social media strategy might not be at the top of your to-do list. Yet, with social media usage spiking to 73% during the holiday season, this is a critical time for your businesses to generate sales and connect with customers. Here are five tips to get you started. 1. Set Up Your Business … [Read more...]