What comes to mind when you think about your favorite brand? Typically, when a consumer really likes a brand, they trust the brand to deliver on its promise in every interaction and experience. Since they trust the brand to meet their expectations consistently, they choose it over other brands - even if it costs more or they have to travel farther to get it. What I just … [Read more...]
5 Steps to Build Your Personal Brand and Business with Public Speaking
Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
Telling Brand Stories that People Can Relate To
Brand stories are very effective in marketing and can help you build both brand loyalty and vocal brand advocates. But how do you turn your brand messages into something consumers can actually relate to? The answer is simple. You need to develop brand experiences and create brand stories that are meaningful to your target audience. Brand storytelling has become a vital … [Read more...]
5 Simple Ways to Steal Market Share from Competitors
One of the strategies you can pursue to build your business is acquiring new customers. You can do this by attracting completely new customers who don’t already purchase the types of products and services you offer and by persuading customers who already buy from your competitors to buy from you instead. When it comes to stealing customers from your competitors, it can help … [Read more...]
Ultimate Guide to Email Marketing – The Power is in Your List
What if I told you there is an easy way to get your messages in front of people who want to hear from you? What if there was a way to not just get your messages in front of these people but also track how they engage with your messages, which messages drive them to take action, and which messages they share with other people? Email marketing is the way to do it. As an … [Read more...]
3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand
Personal branding is absolutely essential today. Research has shown repeatedly that the first place potential employers look to learn about you (after reading your resume) is the internet. Your profiles on Twitter, Facebook, LinkedIn, Instagram, and so on all offer a glimpse into who you are as an employee and where you're heading in your career. With that in mind, you need to … [Read more...]
How to Market Your Business When You’re Too Busy
Man, if I had a dollar for every time someone told me they didn’t have time to market. Listen, I get it. You have a job to do. On top of marketing for new business, you need to provide killer services to the clients you already have. That’s correct, and you shouldn’t listen to anyone that tells you otherwise. But that doesn’t mean you shouldn't be marketing. The best time … [Read more...]
4 Ways to Extend Your Brand and Grow Your Business
I’m often asked by small business owners about brand extensions and how they can extend their brands to build their businesses. One of the first things I tell them is that they need to understand the ways they can extend their brands and how each way can affect their business before they can make any plans or decisions. Once a brand has been proven to be successful, it’s … [Read more...]
How Do Marketing Influencers Use SEO?
Search engine optimization (SEO) is an important piece of every marketing plan, but how do you know what really works? One way to find out is by asking marketing influencers what tactics they're using and what's working for them. Ascend2 did this in a recent survey of marketing influencers working in both B2B and B2C channels. Overall, 61% of marketing influencers who … [Read more...]