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Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

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Entrepreneurs Shouldn’t Be Distracted by Low Hanging Fruit

March 24, 2023 By Susan Gunelius 4 Comments

low hanging fruit business opportunity

What's most important to you as an entrepreneur? Are you trying to make a quick buck or are you trying to build a sustainable income stream? Do you want to have to keep hustling to make your next dollar or do you want to develop organic growth for your business? Most people would pick the latter option for each of the questions above. In simplest terms, most entrepreneurs … [Read more...]

Creating Multi-Sensory Brand Experiences

March 21, 2023 By Susan Gunelius Leave a Comment

multi-sensory brand experiences

A fundamental aspect of branding that many entrepreneurs miss is developing brand experiences that go beyond one or two senses. When you create a logo, ad, or package design, for example, a limited number of senses are piqued for consumers who come into contact with that logo, ad, or package. A logo is consumed by sight while an ad could be consumed by sight and sound. A … [Read more...]

5 Steps to Do-It-Yourself Email Marketing for Small Businesses

March 16, 2023 By Andrea J. Sok Leave a Comment

email marketing small business startup

Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]

3 Brand Marketing Strategies to Add to Your Instagram

March 5, 2023 By Community Member Leave a Comment

instagram brand marketing

Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]

First Impressions Count: 7 Tips to Create Successful Business Signs

February 25, 2023 By Community Member Leave a Comment

business signage

A study by FedEx showed that a huge 68% of people believe a sign accurately reflects the quality of your products and services, so you want to make sure that yours look good! Your business signage will talk about you behind your back. It will let people know all about you, even when you're not there, so make sure that what it's saying is all good with these top seven tips on … [Read more...]

3 Critical Connections You’re Missing without Internal Branding

January 31, 2023 By Susan Gunelius Leave a Comment

internal branding connections

There is a very simple question that I use to explain why internal brand building is so important. Ready? Here it is: If your employees don't believe in your brand promise, why should consumers? It's actually a very simple and logical concept. Your employees are a powerful source of brand advocacy. Guess what happens if they don't believe in your brand? They say bad things … [Read more...]

Guide to Generate More Sales Leads and Achieve Maximum Return

December 14, 2022 By Susan Gunelius Leave a Comment

generate more sales leads

You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]

5 Social Media Tips for Small Businesses This Holiday Season

December 1, 2022 By Andrea J. Sok Leave a Comment

holiday social media marketing

The holiday season is a busy time for small businesses, so understandably, your social media strategy might not be at the top of your to-do list. Yet, with social media usage spiking to 73% during the holiday season, this is a critical time for your businesses to generate sales and connect with customers. Here are five tips to get you started. 1. Set Up Your Business … [Read more...]

Is Your Email Marketing List Clean or Dirty?

March 8, 2022 By Susan Gunelius

email marketing list hygiene

The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]

Do You Have Old-School Content?

February 22, 2022 By Community Member

woman blog writing

The acceleration of digital trends related to the economy has only increased thanks to the pandemic. New communication platforms provide multiple avenues when working in a flexible workspace. To keep up with the changing industries, new marketing methods will help businesses compete in the modern economy. Post-Pandemic Blogging Small businesses are paying closer attention to … [Read more...]

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