The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]
Do You Have Old-School Content?
The acceleration of digital trends related to the economy has only increased thanks to the pandemic. New communication platforms provide multiple avenues when working in a flexible workspace. To keep up with the changing industries, new marketing methods will help businesses compete in the modern economy. Post-Pandemic Blogging Small businesses are paying closer attention to … [Read more...]
Sometimes You Need a Marketing Seismologist
We all watch it happen. Tsunamis of marketing success on social channels. Quakes and shakes of companies launching new campaigns, strategies, and platforms. We wonder how they make these things happen. Do they have large marketing departments? Do they have some guru or expert leading them? Can we even afford to do something like that? We want to make tsunamis and quakes that … [Read more...]
Mompreneur Marketing Tips for Fierce Females Wanting to Grow Their Businesses
If you’re a mompreneur and a fierce female you may want to grow your business this year. To do that, optimizing your marketing for results is crucial. You can’t hope and dream a flourishing business into existence. You must maximize your marketing for increased ROI (return-on-investment)! Understanding how to make the most of your marketing initiatives is critical for … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
The Riches Are in the Niches
Instagram is the second-largest social media platform in the world - second only to its parent company Facebook. Every entrepreneur should be using this remarkable free platform to leverage their audience into sales, impact, and community. Having a large, engaged group of followers can expand your reach online, keep you clued into the desires of your community, and help you … [Read more...]
Building Your Email Marketing List – Single or Double Opt-in?
Single or double opt-in - which should you use when you ask people to subscribe to your email marketing list? The great debate between whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which to use based on your goals. The following information should help you make … [Read more...]
How Influencer Marketing Helps Women Entrepreneurs Succeed in Ecommerce
Brought to you by Noxinfluencer: Influencer marketing is one of the most effective digital marketing strategies available today for ecommerce businesses. For every $1 spent on influencer marketing campaigns, the average return is $18 according to the Influencer Marketing Benchmark Report 2019. In fact, marketers rank influencer marketing above search engine optimization, … [Read more...]
Strategies to Grow Your Audience
Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]