As the holiday season approaches, businesses are gearing up to compete for customer attention. But in a crowded marketplace, how can your brand stand out? One increasingly effective way is to go local. By making your holiday marketing strategy hyperlocal, you can create deeper connections with potential customers, increase foot traffic, and foster loyalty that lasts well … [Read more...]
What is a Fractional CMO and Do You Need One?
In today’s business environment, companies must remain agile, especially when it comes to leadership roles that directly impact growth, such as the Chief Marketing Officer (CMO). For many businesses, hiring a full-time CMO might not be feasible or necessary. This is where a fractional CMO comes into play. But what exactly is a fractional CMO, and how do you know if your … [Read more...]
Consistency is the Best-Kept Marketing Secret. Here’s Why.
When it comes to marketing, there are a lot of strategies and tactics. Social media. Email marketing. SEO. PPC. The list goes on. While all have their place in an effective and well-rounded marketing strategy, none of them will truly work without one key component: Consistency. Consistency has to be at the heart of your marketing. Without it, you'll struggle to gain traction, … [Read more...]
6 Traits to Look for in an Outsourced Marketing Partner
As a small business owner, outsourcing any part of your business can feel intimidating. Understandably so — your business is yours, and has been nurtured and developed through your own vision, dedication, and hard work. Yet bringing others in to take on elements of your operation is critical as you continue to grow. As an accountant, you're probably not as savvy at building a … [Read more...]
5 Common Influencer Marketing Myths Debunked
In the dynamic landscape of marketing, influencer collaborations have become an integral strategy for businesses aiming to connect with their audience authentically. Despite the undeniable success stories and widespread adoption, there are persistent misconceptions about influencer marketing that need to be addressed. Some believe it's exclusively for big brands with massive … [Read more...]
Why Nonprofit Collaborations Should Be a Part of Your 2024 Marketing Strategy
As organizations increasingly recognize the power of collaboration in achieving shared goals, the spotlight shifts towards a realm where purpose meets strategy: nonprofit collaborations. Businesses are discovering that integrating philanthropy into their marketing strategies is not just a feel-good move. Nonprofit collaborations have the opportunity to enhance brand reputation … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
What’s Fueling the Publicity Boom in 2023?
In the dynamic and competitive business landscape of 2023, companies increasingly recognize the value of investing heavily in publicity to drive growth, engage customers, and maintain a competitive edge. This blog will delve into what are the driving factors behind these investments and compelling facts and figures that highlight its effectiveness in achieving business … [Read more...]
10 Ways to Increase Your Small Business Website Conversions
Is your small business getting the website conversions that you need? It doesn't matter what you want those conversions to be - closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost your overall conversion rates. Your website is an important marketing and sales tool whether you're directly … [Read more...]
The Difference Between Sales and Marketing – And Why You Need Both
In today's dynamic and competitive business landscape, the terms "Sales" and "Marketing" are often used interchangeably. However, they are not the same. And understanding the difference between these two vital functions is crucial for any successful business. While Marketing sets the stage for Sales, Sales completes the transaction. Both are essential components that work in … [Read more...]