Single or double opt-in - which should you use when you ask people to subscribe to your email marketing list? The great debate between whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which to use based on your goals. The following information should help you make … [Read more...]
How Influencer Marketing Helps Women Entrepreneurs Succeed in Ecommerce
Brought to you by Noxinfluencer: Influencer marketing is one of the most effective digital marketing strategies available today for ecommerce businesses. For every $1 spent on influencer marketing campaigns, the average return is $18 according to the Influencer Marketing Benchmark Report 2019. In fact, marketers rank influencer marketing above search engine optimization, … [Read more...]
Strategies to Grow Your Audience
Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
Best WordPress Themes for a Business with a Female Target Audience
Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]
Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours
Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
How to Ensure Success Through Twitter Influencers in 5 Steps
In this digital age, being a social media influencer is a career for many. Defined as a person who can influence consumers to purchase a product or service by merely endorsing it on social media, an influencer is a celebrity of sorts. They are considered thought leaders or experts in their niche, domain, or function, and in the past few years, influencers have become an … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]
5 Tips for Using Inbound Marketing for B2B Lead Generation
B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]