Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]
5 Tips for Using Inbound Marketing for B2B Lead Generation
B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]
5 Blog Content Strategy Tips for B2B Businesses
How much revenue does your B2B blog content generate? Don't worry; you're not the only one who doesn't feel comfortable when this question pops up. Many companies either don't see the results they expect from blogging or know there's room for improvement. But that doesn’t mean there’s no ROI coming from it. 52% of B2B marketers rely on blogging as their top content marketing … [Read more...]
5 Tools You Need to Find New Ideas for Your Blog
How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. The words are somewhere in your head, but you can’t put them on paper. Or you lose faith in the power of your topic and feel tempted to try to come up with something better — but something better never comes. Simply put, writer’s … [Read more...]
5 Steps to Create a Successful Email Marketing Campaign
Email marketing works, but you can't start collecting email addresses and sending mass email messages with the expectation that you'll suddenly see a huge jump in sales. It's far more likely that those messages will be ignored or deleted.Why? Because you failed to follow the five essential steps to creating a successful email marketing campaign.For every email marketing … [Read more...]
Small Business Guide to Instagram Ads – Infographic
Did you know that over 200 million people visit at least one Instagram business account each day? Did you know that 72% of users have been influenced to make purchases based on content they saw on Instagram? In other words, consumers are actively using Instagram and they welcome useful business-related content there. That means your business needs to be there as well or … [Read more...]
10 Catchy WordPress Landing Page Themes
The landing page is far from a common page with words of welcome and entertaining visuals. Instead, it’s a powerful tool where you show the value of your service or product, earn trust, and convert visitors into your customers. Fewer words – more stats. According to the recent Unbounce research that covered 64,000 landing pages from 10 leading industries, an average … [Read more...]
7 Things to Consider Before You Hire a Content Writer
A freelance content writer who is paid to write blogs and marketing content is going to be skilled at generating original content in short amounts of time that have excellent grammar, broad vocabulary, and proper calls to action for your website. But how do you know if you're getting the real deal? A true freelance writer will meet all your criteria and those described … [Read more...]
Time to Hire a Professional Blogger for Your Company Blog
Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
5 Key Benefits of Internal Brand Building
Internal branding is the ongoing process of educating employees so they understand, support, live, advocate, and guard your brand promise. Internal brand building is an essential part of developing a successful business of any size. Whether you're a solopreneur, a startup founder, or leading a team at a Fortune 100 company, internal branding matters. Why? The answer is … [Read more...]