• Home
  • About
  • Contributors
  • Write for Us
    • Submit Your Content
  • Discounts & Resources
  • Education
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Archives for Marketing

Mompreneur Marketing Tips for Fierce Females Wanting to Grow Their Businesses

January 4, 2022 By Community Member

mompreneurs

If you’re a mompreneur and a fierce female you may want to grow your business this year. To do that, optimizing your marketing for results is crucial. You can’t hope and dream a flourishing business into existence. You must maximize your marketing for increased ROI (return-on-investment)! Understanding how to make the most of your marketing initiatives is critical for … [Read more...]

3 Keys to Be Authentic in Business

October 1, 2021 By Community Member

authentic

In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]

The Riches Are in the Niches

May 30, 2021 By Community Member

instagram niche

Instagram is the second-largest social media platform in the world - second only to its parent company Facebook. Every entrepreneur should be using this remarkable free platform to leverage their audience into sales, impact, and community. Having a large, engaged group of followers can expand your reach online, keep you clued into the desires of your community, and help you … [Read more...]

Building Your Email Marketing List – Single or Double Opt-in?

March 23, 2021 By Susan Gunelius

single optin double optin email marketing

Single or double opt-in - which should you use when you ask people to subscribe to your email marketing list? The great debate between whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which to use based on your goals. The following information should help you make … [Read more...]

How Influencer Marketing Helps Women Entrepreneurs Succeed in Ecommerce

November 13, 2020 By Susan Gunelius

influencer marketing video

Brought to you by Noxinfluencer: Influencer marketing is one of the most effective digital marketing strategies available today for ecommerce businesses. For every $1 spent on influencer marketing campaigns, the average return is $18 according to the Influencer Marketing Benchmark Report 2019. In fact, marketers rank influencer marketing above search engine optimization, … [Read more...]

Strategies to Grow Your Audience

July 30, 2020 By Community Member

online courses

Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]

5 Reasons Why Your Small Business Should Be Using Email Marketing

July 1, 2020 By Community Member

email marketing

For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]

Best WordPress Themes for a Business with a Female Target Audience

June 13, 2020 By Contributor

wordpress themes female target audience

Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]

Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours

April 21, 2020 By Community Member

brand voice

Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]

8 Steps to Outsource 70% or More of Your Content Marketing

April 7, 2020 By Community Member

content marketing outsourcing

Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]

« Previous Page
Next Page »

Sponsors

DHgate - Do business with China wholesalers online

Freebie!

Join Us!

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2023 Women on Business · Privacy Policy · Comment Policy