A study by FedEx showed that a huge 68% of people believe a sign accurately reflects the quality of your products and services, so you want to make sure that yours look good! Your business signage will talk about you behind your back. It will let people know all about you, even when you're not there, so make sure that what it's saying is all good with these top seven tips on … [Read more...]
3 Critical Connections You’re Missing without Internal Branding
There is a very simple question that I use to explain why internal brand building is so important. Ready? Here it is: If your employees don't believe in your brand promise, why should consumers? It's actually a very simple and logical concept. Your employees are a powerful source of brand advocacy. Guess what happens if they don't believe in your brand? They say bad things … [Read more...]
Guide to Generate More Sales Leads and Achieve Maximum Return
You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]
5 Social Media Tips for Small Businesses This Holiday Season
The holiday season is a busy time for small businesses, so understandably, your social media strategy might not be at the top of your to-do list. Yet, with social media usage spiking to 73% during the holiday season, this is a critical time for your businesses to generate sales and connect with customers. Here are five tips to get you started. 1. Set Up Your Business … [Read more...]
Is Your Email Marketing List Clean or Dirty?
The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]
Do You Have Old-School Content?
The acceleration of digital trends related to the economy has only increased thanks to the pandemic. New communication platforms provide multiple avenues when working in a flexible workspace. To keep up with the changing industries, new marketing methods will help businesses compete in the modern economy. Post-Pandemic Blogging Small businesses are paying closer attention to … [Read more...]
Sometimes You Need a Marketing Seismologist
We all watch it happen. Tsunamis of marketing success on social channels. Quakes and shakes of companies launching new campaigns, strategies, and platforms. We wonder how they make these things happen. Do they have large marketing departments? Do they have some guru or expert leading them? Can we even afford to do something like that? We want to make tsunamis and quakes that … [Read more...]
Mompreneur Marketing Tips for Fierce Females Wanting to Grow Their Businesses
If you’re a mompreneur and a fierce female you may want to grow your business this year. To do that, optimizing your marketing for results is crucial. You can’t hope and dream a flourishing business into existence. You must maximize your marketing for increased ROI (return-on-investment)! Understanding how to make the most of your marketing initiatives is critical for … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
The Riches Are in the Niches
Instagram is the second-largest social media platform in the world - second only to its parent company Facebook. Every entrepreneur should be using this remarkable free platform to leverage their audience into sales, impact, and community. Having a large, engaged group of followers can expand your reach online, keep you clued into the desires of your community, and help you … [Read more...]