A freelance content writer who is paid to write blogs and marketing content is going to be skilled at generating original content in short amounts of time that have excellent grammar, broad vocabulary, and proper calls to action for your website. But how do you know if you're getting the real deal? A true freelance writer will meet all your criteria and those described … [Read more...]
5 Key Benefits of Internal Brand Building
Internal branding is the ongoing process of educating employees so they understand, support, live, advocate, and guard your brand promise. Internal brand building is an essential part of developing a successful business of any size. Whether you're a solopreneur, a startup founder, or leading a team at a Fortune 100 company, internal branding matters. Why? The answer is … [Read more...]
Hiring a Team – Employee or Independent Contractor?
As a business owner, one of the first things we may do when we expand our business is think about hiring some help. This may be in the form of part-time or full-time employees, virtual assistants, marketing assistants, or others who work for us a few hours a week here and there. So how can we make sure we are categorizing these individuals correctly, from a legal … [Read more...]
How to Create a Training Plan for your Employees
Hiring and retaining good employees are essential to small business growth. Many small businesses lack the resources to hire top talent and find themselves fighting for scraps in the employee gene pool. Small businesses tend to be the entry point for the unemployed and underemployed. On the rare occasion that a good employee is hired, they tend to leave for greener … [Read more...]
What’s Your Professional Development Plan?
Employees today have increased bargaining power as the job market is becoming more competitive to retain top-skilled workers. One of the best enticements is to offer a robust professional development plan. Offering a professional development plan that is personalized to the needs of the individual employee allows the company to enhance its current talent pool, and it allows the … [Read more...]
There’s No “I” in Team, But There Should Be
I’m just going to come right out and say it. Being a team player is passé. Long the mantra of the corporate world, all employers babble about hiring a team player; every employee wants to be a team player (or feels like they have to say they’re a team player on paper). Well, I’m throwing it out there and saying the one thing you’re not supposed to say in the office. I’m done … [Read more...]
Job Applicant Background Check Basics for Employers
The hiring process can be daunting. Resumes and interviews reveal only so much, and many employers want to dig deeper. A background check can be a useful tool that reveals information the applicant might want to keep secret. Before you jump to get a background check on that recent applicant, here are a few things you need to know to protect your business: 1. Get Written … [Read more...]
4 Ways to Hire the Right Onboarding Manager
Onboarding is a process to ensure that employees not only start working for the organization on the right foot but also remain engaged throughout the complete tenure. Therefore, it’s necessary to implement solid procedures for a higher level of engagement with new hires way before their first day of work. But what happens when the employee to be hired is a potential … [Read more...]
High Employee Engagement Can Lead to Doubled Annual Net Profit
Did you know that companies with effective levels of employer engagement experience doubled annual net profits, 18% higher productivity, 2.5 times greater revenue growth, and 40% lower employee turnover? Those statistics come from research conducted by Pure as shown in the infographic at the end of this article. But that's not all! Management holds the cards when it comes … [Read more...]
4 Cs to Correctly Classifying Independent Contractors
From Uber and Lyft drivers to New York nail salon technicians, the media has been highlighting questions regarding correctly classifying workers. Are they independent contractors? Or are they employees? The answer can determine how much risk businesses can transfer to workers. Also hanging in the balance are overtime pay, worker’s compensation, and unemployment insurance … [Read more...]