Do you need a LinkedIn business page? More than 58 million companies are listed on LinkedIn and 2.7 million companies post daily. Why a business page? If you're running a small business or startup, your personal page may be front and center as you serve as the face of that business, but a LinkedIn business page expands your reach and gives you additional real estate to market … [Read more...]
3 Brand Marketing Strategies to Add to Your Instagram
Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]
Freeing Yourself from the Scroll – How to Use Social Media and Live Your Life
Many of us have an intense love/hate relationship with social media. There are things to learn and great content to consume — but man, you can scroll for a solid 45 minutes in what feels like a blink of an eye. How do we help ourselves reap the benefits of social media (even just the laughs) without frittering away too much of our time at the expense of actually living? Here … [Read more...]
5 Tips for Boosting Your Success on LinkedIn in 2023
LinkedIn is like any social platform – it's only as good as the effort you put into it. If you only visit when posting a job or sharing a job update, you're missing out on opportunities to grow your LinkedIn presence and foster professional relationships. Luckily, there’s always a chance to turn things around. Here are five tips for setting yourself up for success on LinkedIn … [Read more...]
5 Social Media Tips for Small Businesses This Holiday Season
The holiday season is a busy time for small businesses, so understandably, your social media strategy might not be at the top of your to-do list. Yet, with social media usage spiking to 73% during the holiday season, this is a critical time for your businesses to generate sales and connect with customers. Here are five tips to get you started. 1. Set Up Your Business … [Read more...]
How to Ensure Success Through Twitter Influencers in 5 Steps
In this digital age, being a social media influencer is a career for many. Defined as a person who can influence consumers to purchase a product or service by merely endorsing it on social media, an influencer is a celebrity of sorts. They are considered thought leaders or experts in their niche, domain, or function, and in the past few years, influencers have become an … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
Why Google+ is an Effective Platform for Entrepreneurs
Ever since its launch in 2011, Google+ has not exactly been able to convince entrepreneurs of its importance. Initially touted as “Facebook’s Alternative,” today it has over 2 billion registered users worldwide but only 395 million active users according to StatisticBrain. Google+ may not be considered a valuable social media channel, but it is seen more of a place for … [Read more...]
How to Promote Your Business with Instagram – Infographic
A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]