I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
4 Benefits of Using Curated Content on Social Media
curated content Do you share other people’s content on your social media profiles? If not, it’s time to start. Content curation may seem counterintuitive, but it has powerful benefits for your business. Here are some benefits of using curated content on social media. 1. Building Trust with Your Audience If you only share your own content on social media, your audience may … [Read more...]
5 Reasons No One is Following Your Business on Twitter
Almost one-quarter of adult internet users are on Twitter, so it makes sense to include this platform in your marketing plans. By using Twitter, businesses can build brand awareness, promote their content, and drive traffic to their websites. However, that only works if people are actually following you. If no one is following your company on Twitter, you won’t benefit much … [Read more...]
4 Ways to Upgrade Your LinkedIn Profile Before the New Year
If you are not putting your best self forward on LinkedIn, you are doing yourself a huge disservice. It's time to change your LinkedIn habits before the New Year. Think about it. Do you know how many people Google your name and use your LinkedIn profile to judge your professional value? Potential employers, clients, mentors, and partners are all viewing your profile. Your … [Read more...]
Two Power Packed Strategies You Should Use
Recently I’ve read a number of sales pages where people claim they spent zero dollars on advertising. How did they get their business noticed? According to them all they used was two strategies: social media marketing and content marketing. Social Media Marketing Social media marketing means what it says. You are using social media sites like Facebook, LinkedIn, Twitter, … [Read more...]
The Truth About LinkedIn: It’s Not Just for Job Seekers
"Why should I use LinkedIn if I am not actively seeking employment?" Contrary to popular belief, being happily employed doesn’t negate the necessity to be a part of the LinkedIn community. If you think the 400 million professional users of LinkedIn are all there to find a job, you have not tapped into the other benefits of being on LinkedIn. Here are three LinkedIn … [Read more...]
4 Important LinkedIn Updates For Busy Women on the Move
Are you still trying to figure out how to win the title of superwoman, while still being "LinkedIn" to all of the important things that are taking place around the world? Managing a career, a partnership, and kids can be enough to make you want to clone three more versions of you. Even if you are single and childless, life’s responsibilities still find a way to leave you … [Read more...]
8 Ways to Get More Followers on Pinterest
You probably know that Pinterest is extremely popular. I know I’ve spent hours on the site. If you are on the site then you are among the 72.8 million users. The latest statistics I could find still said that 85% of the users are female. One thing you might not realize is that Pinterest is another form of networking. You want to find and follow other people. It's about … [Read more...]
Why Your Clients Dictate Which Social Media Platforms Work Best For You
Your client profile is not complete until you know which social media platforms your clients like use to communicate and how often they use those platforms. Share too much or too often and you lose them. Share too little or every blue moon, and your voice gets lost. There is a fine balanced line between informing or sharing and bombarding and overselling. You have to … [Read more...]
Creating Twitter Lists to Build Relationships that Turn into Sales
Sponsored by Visa Business: Building and maintaining relationships is a key component of a successful small business strategy. In fact, fostering small business relationships can give you a unique competitive advantage. Fortunately, it doesn’t have to cost a lot of money for you to build and maintain connections with current and potential customers. For example, you can … [Read more...]