Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
Tips for a Successful and Smooth Launch
Having a successful product launch doesn’t happen by accident. It happens when you have created the product your audience wants and when you (or a team member) operate your launch super smoothly! That means it’s time for me to reveal some amazing tips for a successful and smooth launch. So, get ready! Create Clear Messaging The messaging you create in blog posts, sales … [Read more...]
Why Centralizing Files in Your Business is Crucial (and How to Do It)
It’s almost required in any business to have a central file location in the cloud. But why? I’m definitely going to cover this - and also expand on how to make cloud storage work flawlessly for you. Why Centralize Files in the Cloud or Even At All? There are so many reasons why the pros outweigh the cons, but I’ll name the top four: 1. Prevent Data Loss or Disasters There’s … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
3 Tips for Creating An Offering Around Your Expertise
You can use your life and work experience to help you create an amazing solution for others dealing with an issue you've faced. You see, what you have been through, what you have learned, and what you have come to feel passionately about may just be the root of a product, program, or service you can create to help others. As a personal branding consultant, I work with … [Read more...]
5 Ways To Make Money From a Blog
Every day you read about people who are making money on their blogs. It’s no wonder you think this could be the business model for you. You might love to write and feel that sharing what you have to offer via a blog is the perfect path to online success. Before you run off and quit your day job, take a look at the potential ways you could make money from a blog. 1. Pay Per … [Read more...]
10 Unique WordPress Themes for Your Design Business
Whether you design websites, marketing materials, clothes, houses, or anything else you can think of, if your business taps into your creativity, then you need a unique website to communicate your brand promise effectively. It's no secret that I'm a huge fan of WordPress (I wrote The Complete Idiot's Guide to WordPress), and one of the challenges I often hear business owners … [Read more...]
3 Benefits of Having an Online Business
Have you considered opening an online business or moving your current business online? Now is the time to do it! Here are three benefits of having an online business to help you make the leap: 1. Easy to Relocate – Go Global In life, we sometimes make sporadic life changes, such as relocating. This may be due to finding a job in another state, moving to make a better life for … [Read more...]
How to Get Your Business on Google’s First Page for Free
It is the dream of every business online to be on the first page of Google search results. The benefits you will get from it are huge, which---among other things---is lots of traffic. I mean constant traffic. The free method you can use in reaching this coveted position is by writing pillar content on your business blog. So what is it with Google and pillar articles? Google … [Read more...]
15 Business Templates for Freelancer Websites
The development of Internet technology gives us more opportunities to develop careers of our choosing and on our own terms. Thanks to the availability of the Internet with very high data rates, more and more creative industry professionals, such as designers, copywriters, programmers, and content managers choose to freelance. Freelancing has many advantages over a standard … [Read more...]