Whether you’re a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don’t, you need to start one).
With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers.
A company blog is a place where you can offer meaningful and relevant information to your audience and build the brand experiences and brand perceptions that you want customers to have.
Unlike Facebook, Twitter, and other social media destinations, you’re in control of your company blog. It’s an essential part of your content marketing strategy and should be prioritized as such.
Who Has Time?
Writing, managing, and marketing a blog is time consuming. As a business owner, you might not have the time to blog on a daily basis. Successful blogs are updated frequently with fresh content, so a stagnant blog won’t help your business. In fact, an inactive blog could hurt your business.
You Need Help!
If you don’t have time to learn and do everything required to run a successful company blog, then you can hire a professional blogger to help you. Most professional bloggers work from their own homes as independent contractors or they offer blog writing as part of their company’s marketing or freelance writing services.
It’s important that you hire a professional blogger, not just any writer. An experienced blogger knows how to create a successful blog.
They have the experienced needed to immediately start writing compelling content for you, interact with your audience on your blog and across the social web (if you want them to), promote and market your blog, optimize it for search engines, analyze performance results, and more.
Pricing will depend on the blogger’s experience and which tasks you want him or her to do for you (e.g., writing, finding and designing images, marketing, search engine optimization, performance tracking, and so on).
If you decide to hire a professional blogger, make sure you have a complete understanding of that person’s blog writing, management, marketing, and search engine optimization experience (depending on what skills you need and want to pay for) before you hire him or her.
Not all professional bloggers are the same. Experience counts a lot when it comes to hiring a blogger who can actually help you grow your business through your blog.
You get what you pay for, so hire wisely. Your company’s future success will be greatly affected by your blog investment decision today.
Originally published 1/4/15. Updated 1/17/19.