Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
Turn your Blogging Website into a Business
Blogging initially started with the idea of having an online diary. But unlike a diary, a blog is open and free for all---from criticisms and positive comments to suggestions and queries that may lead to another informative post from the author. Today, blogging has become a platform not only to share and propagate information but also to market products, raise awareness, and … [Read more...]
Top 5 Secrets of a Successful Business Blog Post
Most business owners know the importance of content marketing in today's digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after day. There is more to a great posts than churning out post on your business … [Read more...]
Business the Carmelo Anthony Way
Carmelo Anthony is supposedly toying with the idea of being a free agent, definitely a gutsy move for a Knicks player. Here’s why I think it’s the right move and how his thinking can help move your business to the next level. You have to assess your worth Carmelo likened his choice to an evaluation exercise. While this may not make sense to some, for me it’s a brilliant … [Read more...]
Buy and Get Out!
As entrepreneurs sometimes we get so preoccupied with making sales that we forget to take care of the customer. Sadly enough that seems to be the rule rather than the exception the bigger the company. I had one such experience with the vendor Verizon Wireless chose to insure their devices. My company moved to Verizon less than a month ago and as a consultant I get paid by the … [Read more...]
Putting Your Blog To Work For You
Guest post by Charity Cason (learn more about Charity at the end of this article) In this age of social media and blogging, it's more important than ever to make sure that your blog is marketing your business effectively 24 hours a day. There are so many mistakes that new bloggers make which can be easily avoided from the outset. Let's face it; business people are good at what … [Read more...]
The Importance of a Company Website
Post by Cheryl Santa Maria, contributing Women On Business writer Today's unstable economy - rife with contract positions and outsourcing - has made the 9-5 workday more unpredictable than ever, prompting an average of 600,000 people per year to strike out on their own. Unfortunately 50% of new businesses will fail within the first year, mainly due to lack of planning and … [Read more...]
Businesswomen Bloggers Directory Added to WomenOnBusiness.com
Today, Women On Business added a Businesswomen Bloggers Directory page to provide a single source of links to businesswomen's blogs about business. You can visit the directory through the "Businesswomen Bloggers Directory" link in the header of every page on the Women On Business website or through the links in this post. … [Read more...]
Turning a Website’s FAQ Page into a Blog
Businesswoman blogger Maria Palma made an interesting suggestion on Customers are Always this week when she discussed Why You Should Take Your FAQ Page and Turn It Into a Blog. In her post, Maria suggests that businesses consider changing the traditional "Frequently Asked Questions" page on their company websites into interactive blogs. The advantages would be two-fold. … [Read more...]