Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
20 Ways to Integrate Your Content Marketing and Boost Results
Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
How to Use Instagram Stories to Boost Engagement
With brand new features set to be rolled out to Instagram Stories over the next few months, it’s time to take a look at how you can utilize this overlooked feature. When the feature first appeared on Instagram, users questioned the need for Instagram Stories and businesses were clueless as to how to use them. However, they slowly gained traction thanks to Instagram influencers … [Read more...]
Not Getting What You Want out of Your Instagram? Here’s What to Do
So, your Instagram isn’t working as you want it to. Perhaps your account isn’t growing at the rate you want it to. Or maybe your audience has stopped engaging with you. Or maybe you’re just out of ideas for content – and all your images and videos become interchangeable. If that’s the case, there’s no need to panic – it happens; growth stagnates, there aren’t as many people … [Read more...]
How to Promote Your Business with Instagram – Infographic
A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
4 Benefits of Using Curated Content on Social Media
curated content Do you share other people’s content on your social media profiles? If not, it’s time to start. Content curation may seem counterintuitive, but it has powerful benefits for your business. Here are some benefits of using curated content on social media. 1. Building Trust with Your Audience If you only share your own content on social media, your audience may … [Read more...]
7 Tips to Instagram Your Way to Success
Sponsored by EssayShark.com: It seems like humanity has crossed the Rubicon, and we won’t get rid of the Internet, social media or instant means of communication any time soon. And since the use of smartphones and social media is increasing constantly, it’s high time to think about how you can promote your business via one or more of them. It’s a good idea to start with … [Read more...]
5 Reasons No One is Following Your Business on Twitter
Almost one-quarter of adult internet users are on Twitter, so it makes sense to include this platform in your marketing plans. By using Twitter, businesses can build brand awareness, promote their content, and drive traffic to their websites. However, that only works if people are actually following you. If no one is following your company on Twitter, you won’t benefit much … [Read more...]