Appearing on a podcast is an incredible opportunity to share your story, insights, and expertise with a broader audience. Whether you're a seasoned professional or new to the podcasting scene, preparation is key to ensuring a successful and impactful interview. Here's a five-step checklist to help you prepare for your podcast appearance and make the most of your time in the … [Read more...]
6 Traits to Look for in an Outsourced Marketing Partner
As a small business owner, outsourcing any part of your business can feel intimidating. Understandably so — your business is yours, and has been nurtured and developed through your own vision, dedication, and hard work. Yet bringing others in to take on elements of your operation is critical as you continue to grow. As an accountant, you're probably not as savvy at building a … [Read more...]
5 Tips for Boosting Your Success on LinkedIn in 2023
LinkedIn is like any social platform – it's only as good as the effort you put into it. If you only visit when posting a job or sharing a job update, you're missing out on opportunities to grow your LinkedIn presence and foster professional relationships. Luckily, there’s always a chance to turn things around. Here are five tips for setting yourself up for success on LinkedIn … [Read more...]
5 Social Media Tips for Small Businesses This Holiday Season
The holiday season is a busy time for small businesses, so understandably, your social media strategy might not be at the top of your to-do list. Yet, with social media usage spiking to 73% during the holiday season, this is a critical time for your businesses to generate sales and connect with customers. Here are five tips to get you started. 1. Set Up Your Business … [Read more...]
How to Ensure Success Through Twitter Influencers in 5 Steps
In this digital age, being a social media influencer is a career for many. Defined as a person who can influence consumers to purchase a product or service by merely endorsing it on social media, an influencer is a celebrity of sorts. They are considered thought leaders or experts in their niche, domain, or function, and in the past few years, influencers have become an … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
Time to Hire a Professional Blogger for Your Company Blog
Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
20 Ways to Integrate Your Content Marketing and Boost Results
Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
How LinkedIn Recommendations Can Help Your Career and Business
LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]
How to Use Instagram Stories to Boost Engagement
With brand new features set to be rolled out to Instagram Stories over the next few months, it’s time to take a look at how you can utilize this overlooked feature. When the feature first appeared on Instagram, users questioned the need for Instagram Stories and businesses were clueless as to how to use them. However, they slowly gained traction thanks to Instagram influencers … [Read more...]