Whether you're a solopreneur or the owner of a successful and growing business, you probably have a blog for your company (and if you don't, you need to start one). With your website, a company blog acts as your core branded destination on the internet to where all of your online (and offline) activities lead potential and existing customers. A company blog is a place … [Read more...]
5 Ways To Find Your Blogging Niche
Blogging is a great way for a business to show their personal side. You can give people a behind the scenes view of how you run your business. Maybe you want to share how you choose the business tools you use. You might even want to introduce your team members. But for many people starting a blog seems like a huge undertaking. 4 Common Questions about Business and … [Read more...]
Top 5 Secrets of a Successful Business Blog Post
Most business owners know the importance of content marketing in today's digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after day. There is more to a great posts than churning out post on your business … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]