Having a successful product launch doesn’t happen by accident. It happens when you have created the product your audience wants and when you (or a team member) operate your launch super smoothly!
That means it’s time for me to reveal some amazing tips for a successful and smooth launch. So, get ready!
Create Clear Messaging
The messaging you create in blog posts, sales pages, email messages, social media updates, and advertising needs to be crafted with a clear understanding of your audience’s needs and desires. The words you use to convey the value of your product are significant.
Focus on benefits over features. For example, you’re not selling a course on earning money from home. You’re selling freedom from soul-sucking jobs! You’re selling the solution to a problem, the “good” feelings, and hope for the future.
Set Specific Launch Goals
Having and achieving goals is essential to your success. You want your goals to be realistic so they’re attainable. Also, your goals need to be about more than sales! Remember that a lot of your sales are going to occur after your launch, even when the price goes up to regular price.
Involve Other People
Don’t forget to make connections with potential joint venture partners, super affiliates, and others who can help you get the word out about your products.
Keep in mind that you can outsource large portions of the work. You can hire a virtual assistant (VA) to handle customer service, a copywriter to write your sales pages, and a graphic designer to create your product and promotion-related images.
Use the Right Technology
Use the right technology to automate as much as possible. This may include product creation tasks such as email messages, monthly orders, and product delivery. A project management system like Teamwork PM or Asana can help you create and maintain a good workflow.
The right technology will also help you sell your product. It may include tasks related to product purchasing, customer invoicing, automatic notices, and product delivery.
Seed Your Audience
Before your launch, make sure you prime the pump! You want people to be excited about the launch and ready to make a purchase! You can do this via blog posts about your process, social media updates, and education about the problem your audience faces and needs solved.
Everyone loves anticipation! The more anticipation you can create for your launch, the more successful it will be.
Time the Launch Well
It’s important to choose to host your launch during times that your audience has money to spend. If you’ve done the research necessary to create an amazing product, then you should know enough about your audience to pick a good time for your launch.
Remember to avoid holidays, and check with any relevant third parties to ensure there are no conflicts.
When you get this right, you will have a spectacular launch. Sometimes it takes a few launches to fine-tune things, but if you do it correctly, you’ll be cranking out amazing launches with ease.
Have you done a launch yet? Do you like or dislike launches? Let me know in the comments! I’d love to hear from you.