The other day I was visiting one of my favorite websites and found an interesting post. It was talking about how long your blog post should be.
What surprised me was the fact that it said your blog posts should be 2,000 words! I can tell you from personal experience that I don’t tend to read blog posts that long.
1. Post Length
People can get distracted easily so short blog posts can have a more powerful effect.
If you start writing a blog post and you find it’s too long, you can break up the information into two or three posts.
As a matter of fact let your readers know that you are writing a three part series. This will have them coming back to read the rest!
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2. Make Your Words Bold
When writing your post, choose a few words here and there and make those words bold. It breaks things up and draws attention to that word. Most people scan through information, but when they come to a bold word they take notice.
3. Add Bullet Points
More and more people read content on the go. When you use bullet points, it helps people quickly identify what your post is all about.
It makes your post easy to skim.
4. Use an Image
Using an image to get a point across is a perfect example of using visuals to market your business.
When you use visuals, it creates memorable marketing. When a person hears about a topic you’ve covered in your blog post, they are more apt to call to mind your image because it made an impression.
Once again, I can tell you from personal experience that I’ve read my post several times and sometimes still find a mistake or two. You know why? When I read over my post, in my head I know what I am saying and I might miss something. That’s why I try to have one of my staff read over it before I hit publish, just in case.
I received an email the other day directing me to an advertisement for a person’s product. On that page, I found about seven mistakes in their copy. By the time I got to the end, I couldn’t remember what I read, just the mistakes they made. Read over your posts so people remember you for what you say and not how you spell.
6. Write for Real People
When writing your posts keep your audience in mind. The information you are sharing is for them so write it in a way that engages them.
Your readers came to your site for information on a specific topic or topics. Provide the information they are looking for. It’s not about you—it’s about what your audience wants.
7. Add Personality
When you use your unique voice in your posts, you are adding your personality. This makes you stand out from the competition and attract your ideal customers.
You’d be surprised how many people will look at your “about page” before they make a purchase. Share the story of why you started your business. Let your readers see the challenges you faced and how you over came them.
More and more people are looking for that human touch. They want to connect with the businesses they are going to invest their hard earned dollars with.
8. Make a List of Keywords
This is huge. So many businesses start blogging and then stop because they don’t know what to write about. List down all the keywords that people might use to find your product or services. When you have that list, you will have your topics to write about.
How do you stay on track with your blogging efforts?
Create a plan. A plan is your best friend.
Blogging will attract the right attention when you write with your readers in mind and give them the information they are looking for.