• Home
  • About
  • Contributors
  • Write for Us
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Career Development / Can You Be Successful In Your Business’s Culture?

Can You Be Successful In Your Business’s Culture?

June 2, 2011 By Becky Sheetz-Runkle

Are you having a difficult time excelling in your business’s corporate culture? Are you in an environment where you can succeed? Whether you work for a Fortune 500, small business, or a start-up, the question remains the same.

This question is about much more than fitting in. I’m not talking about getting along with others and doing what you need to do get your job done. I’m talking about allowing your unique success attributes to come through.

If you find that you’re struggling to be fulfilled and to be valued, appreciated and substantiated, maybe it’s not you. Maybe it’s them. 

I gave a presentation yesterday to the Executive Women’s Roundtable in Northern Virginia titled, “Using The Art of War to Find Your Competitive Advantage.” The focus was on how women can understand and leverage their uniquely feminine attributes for optimal success, and how to avoid trying to lead, follow or manage like “a man.”

After the presentation a woman approached a great question. What you do when you’re in a culture that doesn’t value your feminine attributes, such as collaboration, team building, sensitivity to the needs/objections of others…the list goes on and on?”

My response was simple. If you can’t change the culture and they won’t appreciate and value your real strengths, then your talent is being squandered. It doesn’t sound like it’s the right culture for her (or you).

She looked me squarely in the eyes and said something she either was realizing for the first time, or had just come to terms with: “I think that sums up my entire career.”

Wow. Of course, she’s not alone.

You are responsible for your success. Not your boss. Not your company. Not your clients or anybody else. If you aren’t maximizing your potential based on your talents and attributes, what do you need to do to change the game?

Becky Sheetz-Runkle

Becky Sheetz-Runkle

Becky Sheetz-Runkle is a strategic marketer, martial artist, speaker and the author of Sun Tzu for Women: The Art of War for Winning in Business. She speaks to and provides training for corporate women's business groups. She also speaks about Sun Tzu's strategy at conferences attended by men and women. Previously she was co-founder of Q2 Marketing, a technology marketing firm in the Washington, D.C., metro area. Becky has 20 years of experience in communications, public relations, copywriting and marketing strategy. She’s an expert on Sun Tzu for business, business strategy, and the challenges and attributes of women in business. She can be reached at bsheetz@beckysheetz.com.

More Posts - Website

Follow Me:Add me on X

Filed Under: Career Development, Female Entrepreneurs, Job Satisfaction, Leadership, Management, Personal Development, Recognition, Women On Business, Workplace Issues

Stay in the Know

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Travel
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Sales
  • Small Business
  • Social Media
  • SPdrafts
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Team-Building
  • Technology
  • Women Business Owners
  • Women On Business
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2026 Women on Business · Privacy Policy