What really separates those who gain a board seat from those who terminate their goal of becoming a director? It boils down to two approaches – active or reactive.
Let’s take a closer look.
You have a clear board-level value proposition. You know who you need to meet with based on your directorship strategy, and you attend networking events to meet those targeted contacts in person. You also join associations where those people hold memberships and speak at executive-level events hosted by the industry that you’ve targeted in your strategy to gain a board seat.
You can’t clearly state your board-level value proposition. You have a mud-on-the-wall approach with little to no directorship strategy. You pay large sums of money for a board certificate that is not a requirement for U.S. public company directorship, and you aren’t sure where to spend time and money for targeted, high-level networking.
Which approach do you follow? Which approach do you think is more effective in helping you achieve your goal of gaining a board seat? Share your thoughts in the comments below.