Introduction: Maintaining content-rich web profiles are the most efficient way to market your specific services to your niche audience. I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Your web properties include: websites, blogs, wikis, … [Read more...]
10 Ways to be a Resource for your Customers
Here are ten ways to adopt a "resource provider" perspective when working with your existing customers. 1. Make Connections. If your client is lacking people to help get a job done, find those people and connect with them. Your partners in your endeavors will form a strong team. As a group, you'll provide more variety, creativity, and problem-solving know-how to your … [Read more...]
Security and your Social Networks: Facebook, Linkedin, and Twitter
In three separate incidences, three of my friends were infected by a computer virus which sends fake messages from their Facebook account. Because most social networks are built on a trust environment (if a link comes from your friend Angie or Ben or Juanita, you typically trust it) -- the spread of viruses is particularly exploitative. The most important thing for you to … [Read more...]
Why you want to consider a Facebook strategy
Sometimes a picture is worth a thousand words. Do you have a Facebook and Twitter strategy? Now is the time to start implementing your plan. Send me a tweet @monicadear if you'd like me to review your Facebook strategy. … [Read more...]
Your Personal Mission Statement
Now is the time to dust off those New Year's Resolutions (unless you constantly have them in front of you) and reassess where you are in terms of your overall sense of purpose and mission, especially how it relates to your business. I believe each of us has a mission to accomplish in life, and we're not basically "done" until we fulfill that mission to the best of our … [Read more...]
Learning from People who Know More than You
As you go about your routine, have you built in time for ongoing personal development? For me, I take at least 20 minutes a day to get a feel for what other people are doing--- people I respect. I call this "continuing education" and the way it works for me is I check in from time to time on people who I know are more successful, more effective, and have a bigger following … [Read more...]
Live your Plan A
"Make it a lowercase 'A' if you have to, but live your Plan A. Anything else belittles the importance of life." - Vin Diesel, actor Lately I've been musing on my own quality of life and what it means to me to be alive. Every day when I wake up, I am so grateful and thankful for yet another opportunity to do what I love. As I understand it, if I'm still alive, then I still … [Read more...]
Creating and Maintaining your Website
Many of my friends who are getting laid off or struggling with the economy right now are wondering if there is a way to set up an easy website and get started with promoting a side business or a new business. From what I understand, it's tough going out there and to some extent I'm really grateful, fortunate, and thankful for all of you who support my web design business, … [Read more...]
Keeping yourself Healthy
I first started following Erica Ross-Krieger after I read her book, "Seven Sacred Attitudes® -- How to Live in the Richness of the Moment" She is a "wellness coach" http://www.wellnesscoach.com and she works with entrepreneurs who choose to keep their health a priority in the midst of their busy lives. Women in business often work so hard and we sometimes forget to take … [Read more...]
How I Use Twitter
I think that Twitter, more than Google, is turning into the best search tool for people in real-time. I use it to find people who are talking about the same things I'm interested in. For example, in my account, I've saved these searches: http://search.twitter.com/search?q=minority+women+business http://search.twitter.com/search?q=green+women+business And I … [Read more...]