Forbes has named the World's Top 100 Most Powerful Women.... You may be shocked at some of the women included, some left out...and where they are all ranking. For instance: The President of McDonalds. The company and restaurant that children can spot from five miles away by the golden arches, just made the list at #92. Angela Merkel, German Chancellor, is #1 on the … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Do You Expect Growth for Your Woman-Owned Biz?
According to a report on Inc.com titled, Most Female Owners Expect Business to Grow, four in five women hope to grow their businesses over the next two years. On a personal note, I really feel that the terminology given in this report is misleading. As a small business owner, if asked, "Do you hope to grow your business in the next two years"… of course I'm going to say an … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
IT Overinvesting – Is it Better to be Safe than Sorry?
While I haven't read the book, an article on Reuters suggests that the book Aligning Technology with Strategy by Harvard Business Review advises companies evaluate their IT costs to prevent overinvesting. Specifically, companies should: "Spend less. Evaluate expected returns from IT investments. What's essential spending versus discretionary or unnecessary? Then eliminate … [Read more...]