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Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

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Command the Room but Don’t Be Commanding: The Problem with Intangible Feedback

January 4, 2020 By Community Member

intangible feedback

Many women are plagued by feedback that is unclear, not actionable, and feels like a moving target. They may get conflicting feedback like I did when I was told I was both “too strategic” and “too tactical” by the same boss. If that sounds familiar, you’re not alone. In a favorite episode of the I Hate My Boss podcast, a listener wrote in that her manager did not even try … [Read more...]

Wanted: Women in Fortune 500 Companies

November 12, 2019 By Community Member

woman fortune 500

As a woman looking around at career options, please consider applying for a job with a big corporation. I know these companies often don’t seem female-friendly or the “greedy big business” image of them is unappealing to a lot of women who often want to do good for society and don’t feel like this is the right path. Women also hear about sexism and harassment at these … [Read more...]

Women as Ethical Hackers – Seize This Growing Career Opportunity

March 4, 2019 By Susan Gunelius

ethical hacker

Brought to you by Simplilearn: The number of cybersecurity breaches is growing rapidly with new hacking reports hitting the news cycle all the time. This explains why the U.S. Bureau of Labor Statistics projects the number of cybersecurity jobs will grow at a rate of 26% for the decade ending in 2026. That’s a lot higher than the 7% growth rate projected for all other … [Read more...]

5 Steps to Build Your Personal Brand and Business with Public Speaking

June 28, 2018 By Susan Gunelius

public speaking business woman

Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]

How LinkedIn Recommendations Can Help Your Career and Business

June 26, 2018 By Susan Gunelius

linkedin recommendations

LinkedIn recommendations matter to your career and your business, and if you're searching for a job, they're absolutely essential. The reason LinkedIn recommendations are so important is simple. People trust opinions and recommendations from their friends, family, colleagues, and peers. Put yourself in the shoes of a hiring manager. Which would you believe -- a resume … [Read more...]

3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

April 21, 2018 By Susan Gunelius

personal branding

Personal branding is absolutely essential today. Research has shown repeatedly that the first place potential employers look to learn about you (after reading your resume) is the internet. Your profiles on Twitter, Facebook, LinkedIn, Instagram, and so on all offer a glimpse into who you are as an employee and where you're heading in your career. With that in mind, you need to … [Read more...]

5 Signs Your Job is Boring You and It’s Time to Make a Change

November 16, 2017 By Susan Gunelius

job is boring

Is your job boring you so much that it's affecting your performance at work and your life at home? If you've lost your passion for your job, then the simple tasks you used to gladly do on a daily basis can become emotionally and physically draining. Those negative feelings can affect your relationships at work and at home. They can also affect your health and your overall … [Read more...]

3 Entrepreneurial Habits for the Non-Entrepreneur

September 5, 2017 By Denise Lee

entrepreneurial habits

These days, it is impossible to scroll through my newsfeed without reading an article around entrepreneurship -- articles ranging from what successful entrepreneurs eat for breakfast to the top ten reasons I should quit my job right now. While I do find much of these articles entertaining and at times enlightening, I wonder if we, as a society, might put too much of our … [Read more...]

Your Defense Mechanisms Could Sabotage Your Career

July 12, 2017 By Susan Gunelius

defense mechanisms

According to Sigmund Freud and many psychologists since Freud's time, human beings use defense mechanisms to protect ourselves from negative feelings such as anxiety and guilt when we feel threatened in some way. They're not bad in and of themselves, but defense mechanisms can be destructive in life and sabotage your career if you use them at the wrong time or overuse … [Read more...]

3 Powerful Podcasts for Business Leaders

July 3, 2017 By Catherine Alonzo

Whether you’re a podcast newbie or aficionado, the recent proliferation of podcasts means there are ample choices for business leaders on the run. Listen while you’re taking the kids to school, working out, walking the dog, or over a glass of wine. Podcasts can be streamed live from a website or downloaded to any digital device using iTunes, SoundCloud, Spotify or any streaming … [Read more...]

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