Are you just “managing” your online social profile? Or are you taking a lead by collaborating and participating with others through comments, wall posts, Twitter feeds, blogging, and discussion threads?
By adding a layer of proactivity onto our social media, we have the opportunity to use our social posting as a great way to increase the number of search results associated with our online profile.
We’ve all heard about someone’s off-the-cuff comment costing them a job, or someone’s derogatory Tweet resulting in a loss of respect or a contract award, but how often do we hear about people who specifically talk about their values and principles to increase the opportunities available for them?
Do a search of your name or your chosen keywords on Google. What comes up? A good mix includes news items, events, blog posts, Twitter statuses, images, and videos all related to you.
Are the first 10 results related to you and your business? If not, here’s a terrific chance for you to start participating within this sphere.
- Use your keywords and talk about your business.
- Use your keywords and write about your industry.
- Use your keywords and post about your events.
- Use your keywords and share more about your process.
- Use your keywords and discuss your personal story.
You will literally take over the search engine results by continually adding to the social media mix under your name and consistently talking about your 5-7 key phrases.
You’ll succeed in increasing the relevance of your posts by being focused and effective. Be proactive and share content specifically on your field of interest.
1) Focus on the topics that are interesting to you and your readers.
2) Focus on your main keywords.
3) Focus on posts that match your principles.
It’s always great to hear some person’s perspective on the news or the (fill in the blank) or the issues with (fill in the category) or the problem with (fill in this topic) — but for you and your business, I recommend you pick your keywords and focus on them to the exclusion of any other topic.
For the next 30 days, specifically talk about memes, phrases, and subjects that align with your overall values. Take an “evergreen” approach — will your article still be relevant in a week, a month, or a year? Schedule your posts on a daily basis, if possible.
Then, check your search engine results after a month to see how well you’re doing.
“Social Networking for Women in Business” is a 136pg resource on managing your online social presence. Available as an e-download for Women on Business readers or as a trade paperback from Amazon.
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