The offer funnel is what you pull people through as they go through the buying cycle.
It works like this: You give away a lot of content freely such as blog posts, social media updates, etc. This will lead people to sign up for a free or low-cost product, which requires the customer to opt-in by providing their email address.
Once the potential customer signs up, then your email messages will lead them through the funnel until they get to your highest cost products and programs — like continuity programs and high-level one-on-one services.
Parts of the Offer Funnel
You need to understand your audience’s buying-cycle, which your offer funnel should closely match.
The customer first needs to realize they have a problem, start searching for information about the problem, and then they’ll identify some solutions and choose between them
Why Do You Need An Offer Funnel?
Your job is to create the right information and content to lead your audience from awareness to purchase. A great way to do that is through creating an offer funnel.
You’ll match each stage of your audience’s buying cycle to the content that helps them become a paying customer or move through your funnel, buying more expensive products or services.
Planning an Info Product
One of the best ways to get people to sign up for your list and get into your funnel is by creating an information product. The best way to plan one of these is to figure out at least one problem that you can easily solve for your audience. It can be a longer report, a short report, a checklist, or something else that is useful for your audience.
Everything starts with knowing who your audience is, where they hang out, what they do, and what they want or need. You could start with a small item as a freebie opt-in, building up to the most expensive products and services. However, there is an even better way to create your entire offer funnel fast!
Once you have researched about your audience, you know who they are, what their pain points are, and how you can solve their problems, then you can build your offer funnel backward.
Instead of starting with the smallest thing first, start with the biggest, most outrageous, expensive product or service that you can offer then tiered down to the least expensive item or freebie after the fact.
1. Identify Your Most Expensive Product First
Depending on your niche, start by writing down what your most expensive product or service will be. It will help to write it all down as if you’re going to create a sales page. Choose what the price point will be for this most expensive product or service and all the benefits of it to your audience.
If you already have a super expensive product or service like a long-term, one-on-one coaching package, start with that – because everything you do is designed to get more of your audience into your one-on-one flagship product or service. When you start from there, you can easily create, the less expensive products and opt-ins that will most fit with this audience!
2. Identify Lower Priced Products that Work with Your Most Expensive Product
Now, look at any lower-priced products that you have that fit in with your flagship product or service. If you don’t have any, you’ll need to create them as they fit in with the buying cycle of your audience.
For example, your flagship product is a $10,000 per year group coaching with one-on-one coaching options mastermind. What can you find or create that will appeal to and help your coaching clients? Items like checklists, Facebook Groups, webinars, courses, training, information products, and more can all fit in here as long as they make the audience curious about the flagship product.
3. Identify Free Content or Gifts That Lead to Increasingly Higher Priced Items
Finally, you can fit in freebies that attract people to your flagship product or your lower-priced products too. These might be free webinars, blog posts, infographics, ebooks, small reports, case studies, interviews, and more. As long as it’s of interest to those who would want your main product, you can use it.
For example, if you want people to join your flagship coaching program mentioned above, you might offer content that explains why coaching can work using case studies to prove your point.
Now it’s your turn. What is your flagship product? As you build it out, you’ll soon realize that your offer funnel has and will continue to explode your business in ways that you never thought of before.