Performing at your highest level is difficult to do over and over again. It’s not your talent that fluctuates. You may alter and upgrade your game plan and knowledge level, but at the end of the day true high-level performance seems to be driven by something other than talent alone. I believe winning at the highest level, closing the biggest or the most sales, is based on … [Read more...]
Recession-Inspired Smart Changes to Your Business
I just want to be done hearing about - and living - this recession. All of the analogies, comparisons, sound bites, and talk. Most of the firms I know are getting down to business, marketing and focusing on their target market of prospects. But it is true that the recession is still here and there continues to be stories of businesses folding or becoming unrecognizable in … [Read more...]
Six tips to creating a business that means something
Stop a minute and think about the impact you have on your clients and the industry you serve. Are you presenting yourself as a leader in your field, full of great ideas and providing valuable resources to everyone who comes your way? Are you making a difference in the lives of the people you meet, either online or in person? Sure, the goal of every business is to make money- … [Read more...]
Who is telling your story?
Whether you realize it or not, you are telling a story about your business in every thing you do. Question is, does that story accurately reflect who you are, what you do and the clients you serve? Every page on your website, every sales letter, every elevator speech, even every tweet you send - all of these communications tell the world about your values, attitudes and … [Read more...]
The Business Case for Building a Flexible Work Culture- Series Part I
Why do organizations offer flexibility? Business - Business- Business. Successful accomplishment of business strategy is the primary reason for building a flexible work culture. The majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]
The Value of SMO-Greater ROI than SEO
I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]
Top 5 Reasons to Embrace a Job Loss
With unemployment wavering at 9%, layoffs are likely to continue throughout 2010. Bleak, dismal and discouraging are words the half empty use to describe the current state of the economy, while the half full see this as a new challenge to overcome or a welcome opportunity to make a long awaited change. Having polled a number of experienced professionals in recent … [Read more...]
Resources For New Entrepreneurs
If you have always thought about becoming an entrepreneur, or have recently started your own business, there are many resources you can use to help guide you. I have gathered together some of the sites that I visit and that I think are useful for those interested in taking the entrepreneurial route. Do I have what it takes? Some fun online tests to help you determine … [Read more...]
What are you worth? The cost of branding you.
“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely! Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a … [Read more...]