You’ve worked hard to build your brand. You‘ve identified a target market, built a solid product or service offering, and gone above and beyond to ensure your website is full of actionable information that leads to conversions. Now it’s time to take the next step---to focus on building brand awareness. Not sure where to start? Follow the tips below for attracting attention … [Read more...]
Control Your Brand!
As a small business owner many things are out of our control. As daunting as this seems, I attended an event here in D.C. a few weeks ago that challenged small business to think about their brand in relation to the perception of their CEO. Big companies manage this perception, but as big business the CEO's are somewhat removed from the process. Small business don't … [Read more...]