I recently read an article indicating that using emoticons in professional correspondence might make a wrong first impression. The author shared a recent study published in the Journal of Social Psychological and Personality Science: Effects of Smiling Emoticons on Virtual First Impressions. The results indicate that including the adorable smiley in your work email might be … [Read more...]
3 Strategies for Effectively Communicating with Your Customers
When you look at large corporations, it can sometimes feel like you will never have the success they have. They have more manpower and bigger advertising budgets as well as brand recognition. Does that mean that a small business doesn’t have a chance? There are a lot of “mom and pop” businesses that started out in their kitchens or garages and then grew. Some of these … [Read more...]