When clients approach me with helping them with their businesses, the first thing I ask is, "Who do you know well in your industry?" I ask this question because small businesses need other small businesses to help grow. The misconception in small business is that there is a 'do it all by myself' mentality. The truth is that you can grow your business as well as another’s by … [Read more...]
5 Ways to Decide if an Alliance Will Work for You and Your Business
Being in business can be a lonely game, especially if it is just you in your pajamas, in front of your computer, trying to get your message out to the world. There are less solitary ways, you know. An alliance/joint venture/strategic partnership is one of them. Setting up alliances with other businesses that serve the same customers you do is a well-known strategy that … [Read more...]