Attack ads in politics are successful because they are much more interesting to watch than regular boring TV commercials. It’s true! We are attracted to things that are interesting, different and even controversial (i.e. Reality TV). That’s precisely why we were just subjected to perhaps the highest level of negative political advertising in history. If I told you … [Read more...]
The Ugly Truth
In the business world, and more so in politics, ugly is the only word I can use to describe the nasty things people so badly want you to hear about their opponent. I call it the “ugly truth” because it is no more related to facts than the monsters under the bed. It does not seem to matter anymore whether these nasty things are based on fact. With the advent of social … [Read more...]