Do you work outside the box?
How many times have you heard about a product being created by someone who thought outside the box?
You tend to think of them as movers and shakers. They defied the odds and made it. People who live outside the box tend to look at things as if there were no limitations. These individuals take chances feeling that anything is possible.
Whether you realize it or not you probably work outside the box. Entrepreneurs don’t confine themselves to one small space. They defy the odds and create products and perform services as only they can. They think the word impossible doesn’t apply to them.
When it comes to running a business, are you confining yourself to your box?
Think about a baby bird. At first they are confined to their nest. They depend on their mother to feed and take care of them. It’s not too long before the mother bird is pushing them out of their comfort zone and into the world.
Like that baby bird you may need to get pushed out of the “nest”. You need to start pondering all the possibilities that await you.
How can you spread your wings and fly?
First, gain a new perspective on doing the day-to-day task necessary to run a business.
Don’t just think of answering emails. Think of answering those emails as a way to communicate with your potential customers and clients. Make them geared towards enlightening people on what your products and services can help them do.
Second. Think about “selling” in a totally different light.
I want you to start thinking in terms of providing a solution to other people’s problems.
Does your product or service save people time? Make sure you talk about that feature.
Does your product or service help people to better themselves? Emphasize that.
Here’s a sample of how the typical “sales” conversation goes. “I have this great weight loss product. You’ve got to try it. It’s only x number of dollars.” Now here’s how the conversation should go. “More and more people are concerned about their health. Did you know that medical costs for those who are obese were $1429 higher than those with normal weight?” Now that has people thinking, doesn’t it? Then you say, “I have found this product ______ to work really well when it comes to loosing weight. Would you be interested in trying it?” What you just did was educate the person you were talking to about the “cost” of being obese.
People do not want to be “sold” to. They want to feel like you understand what their problems are and that you have the solution to those problems.
When you can help someone get the results they are looking for no matter what it is, you are not “selling” you are providing a solution.
Think about what your potential client or customers need. Craft all your conversations towards providing the solution to their needs and you will find thinking outside the box helped you soar to more sales.