Archive for Female Entrepreneurs
Six tips to creating a business that means something
Posted by: | CommentsStop a minute and think about the impact you have on your clients and the industry you serve. Are you presenting yourself as a leader in your field, full of great ideas and providing valuable resources to everyone who comes your way? Are you making a difference in the lives of the people you meet, either online or in person?
Sure, the goal of every business is to make money- we have bills to pay after all, but what if our goal was to make a difference in the lives of every person we meet, no matter if they are clients or not? What if we made such strong connections with those we “talk” to that they would miss us if we were gone?
Shouldn’t that be our ultimate goal?
Here are some tips to create a business of value and appreciation.
1. Be generous with your knowledge. Sharing real solutions to the problems facing your niche market is more than just a great marketing tool, it shows you care enough about your clients’ success that you are willing to help them for free. While some people may take advantage of your generosity, many will be impressed at your efforts and will remember your kindness when they are ready to hire someone.
What You Dont Know Can Hurt You
Posted by: | CommentsMany times when working with organizations on strategies to increase gender diversity in the leadership ranks the leaders will say ” lets just get all the women together and ask them what they want”. While this is noble and certainly talking with the women in the organization to understand how they experience the culture is critical it is not “the answer” . One of the most serious issues women face when attempting to advance in male dominated cultures is lack of access. Lack of access to senior leadership, opportunities, information, and organizational knowledge. As a result of this lack of access women “dont know what they dont know”. This also is a driving force in the phenomenon of women rejecting efforts to start any type of program or initiative aimed at advancing women. It is common to hear some of the women who may have be closest to breaking through to levels where women have not been represented say that they are not role models and do not want anything to do with any programs related to women or women’s advancement. This also represents the fact that women “dont know what they dont know”. Best practice programs aimed at helping women to advance are all about business and all about evening a playing field that is not providing equal career development opportunities for all. The uneven field is not something most people can see without awareness raising activity. The women in the organization are in fact often the individuals who most cannot see what is happening and “what you dont know can hurt you”. There are a long list of things that an individual needs to know about an organization in order to increase their value proposition to that organization. The most common method of learning these key lessons is access. Access to senior leaders, opportunities, experiences, assignments, and organizational learning. Without this information our careers are like a journey we take without a map. Most of our male counterparts more naturally gain this very important access due to ease of networking that very naturally takes place between people who identify with each other. Therefore our male counterparts have a map which is a very real and tangible advantage. We may think the road to our destination is straightforward and with steady hard work we will arrive. Little do we know that there are side trips and short cuts we need to know about that we cannot see without access to organizational knowledge. When we hear the lament of male leadership teams ” we would hire women if only we could find any qualified to do the job” they are not always making excuses. Because women are very often taking a less than focused journey without a map- they may not be as qualified as their male counterparts because they have not had the assignments and experiences that they need to be prepared to be the best candidate for a job. In addition, research has shown us that women are very often evaluated on experience while males are evaluated on potential which multiplies this problem dramatically. SO what is the answer to this very significant dilemma? Learn how to build access. Stay tuned for my next posting on this very topic!!
Entrepreneurial Tip #1: Begin with a Dream
Posted by: | CommentsA dream for a small business might be as simple as a sidewalk flower shop. Or you have an idea for a cozy four-table breakfast shop. Maybe your dream is to start up a concierge bookkeeping service. No matter what the business is, it began with a dream.
As a writer, I’ve been absent from Women On Business for awhile as I was working on redesigning my business blog and art blog; beginning a new direction for my art – into ceramic mosaics [my home-based business revolves around my art business]; and getting into the thick of the art show season. Now that the blogs are redesigned to my liking and I have three new mosaics done and on my gallery page and the season for shows is two-thirds complete, it’s time to pick up the pen again [so to speak].
The mystery of Agent Stan Conch…SOLVED!
Posted by: | CommentsDo you know Agent Stan Conch? More importantly, can you manage working with him? He is in every part of our work life and personal life. We ALL know and work with Agent Stan Conch. He is wildly unpredictable, can be furiously stormy and always seems to show up at the least opportune times.
How does one prepare to deal with his/her Agent Stan Conch? The strong, the mighty and unflappable remark that when they are faced with the agents’ turmoil, they rely heavily on their greatest strengths.
As a behavioral guru, I thrive in helping others realize their greatest work potential through their core competencies. You were born with them and carrying them with you your entire life. Are you however, aware of what they are?
Core competencies are the natural strengths that you embody, assisting you in all situations, good and bad. If you know your competencies, you can call upon them in times of turmoil and times of celebration.
Recommended competencies needed to deal with Agent Stan Conch:
While the assortment of competencies range in the hundreds, focusing on your top key strengths are the most important. Listed below are my TOP 10 picks to muscle up when the agent arrives.
Successful Marketing Strategies for The Job Seekers
Posted by: | CommentsI have several friends who recently found themselves in the market for a new job – and, fortunately, have successfully landed another job. Watching them through the process, I’ve concluded that finding a job in today’s job market can be like conquering a new frontier – and not just because the job market is flooded with stiff competition. The days of mailing in your resume and receiving a phone call to set up an interview are over. It’s actually very similar to the changes that have been happening in marketing your business. If you want someone to notice you, your business, or your product or service, you can’t do things the same old way. Today, searching for most everything from a new job to a new refrigerator begins – and sometimes ends – online.
Now you need much more than just an experience-filled resume, a cover letter and crossed fingers to land a great job. In order to get noticed, you need to think like a marketer. It requires looking at yourself as a brand that needs to literally grab attention.
Here are 3 quick tips I learned from my friends who went from under-employed to gainfully employed.
The Business Case for Building a Flexible Work Culture- Series Part I
Posted by: | CommentsWhy do organizations offer flexibility? Business - Business- Business. Successful accomplishment of business strategy is the primary reason for building a flexible work culture.
The majority of our employees require flexibility at some point in their careers. Research increasingly points to flexibility as one of the most important career considerations of staff, emerging leaders and even our seasoned leaders. If we do not offer this flexibility in our organizations we will lose productivity in our top talent pool and we may lose this top talent completely to our competitors. In addition to flexibility as a requirement for top talent, consider the possibility that flexibility can actually improve your organizational results.
There are many definitions of flexibility. For the purposes of this discussion we are talking about any type of flexibility that allows team members to depart from the standard schedule of an early morning start time to an early evening departure, with all hours served as face time, either at a client/customer site or at the office location. There are many articles and books written regarding the types of flexible work arrangements available. This posting will not focus on the mechanics of the arrangements but the business case behind them.
Can You Be Too Independent?
Posted by: | CommentsI have received comments over the years from family and friends who say to me that I’m independent to a fault. Is there such a thing as being too independent?
After a 20 year career in corporate America, I left about six years ago to start my coaching business and I’ve never looked back. Sure, there have been challenges; plenty of challenges. I would be dishonest if I said running my own business is a piece of cake. It’s not. It can be stressful and even scary at times. Why? Because YOU are the business and though you can occasionally take time off (as difficult as that is for me personally), at the end of the day, it’s YOU who makes all the decisions and charts the course for the direction of your business.
In the beginning, I would stress over every decision. It seemed to me at the time that every decision was a monumental one. What should I name my company? What should my website look like and say? What is my niche? I have to say now I make my decisions quickly and they are often based on my intuition. Sometimes I make good decisions; some aren’t so great, but I’ve come to realize that this is all part of the evolutionary process of becoming an entrepreneur. I celebrate the fact that I have the ability to make these decisions and chart my own course; to make some mistakes and hopefully learn from them and move forward. That’s what is means to be independent after all.
A Woman Leader for Today
Posted by: | CommentsHere is the recipe:
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take a very large scoop of entrepreneurs ready to change the world
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add one powerful leader who ignores the word “can’t”
- drop in, one at a time, equally powerful women who hear the call to success
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mix with social media
- garnish with online and on-site programs
- blend with international flavors
- serve this nutritious combination everyday for health and wellness
ENJOY!!
That is the essence of what Sandra Yancey has done, created the right recipe for our times. I had the pleasure of interviewing her at the eWomen networking event in Sonoma County California.
A ball of energy, she exudes the power, passion, and purpose of the modern female entrepreneur. I was curious to understand how her dream began. There is always a back story that can help us look at our own barriers, challenges, and ways to overcome obstacles.
Sandra has the look and feel of someone who can move mountains. Her strength came from a series of unexpected deaths in her growing up years and a mother who modeled steadiness and how to face adversity head on.










