Many board candidates are attending high-level corporate governance conferences and educational events. They meet other directors and have the chance to develop relationships that may lead to being considered for a future board seat.
The best way to connect with professionals in this audience is to give them a very good reason. If you fail to specifically state your value proposition, you may inadvertently sabotage your own best efforts.
To prepare, here are a few ideas:
1. Why?
Have a compelling reason for why you want to be in the boardroom. Be prepared to answer the question, “Why did you decide to seek a board seat?”
2. How?
Know what it is that uniquely qualifies you for the position. A clear, concise value proposition will answer the question, “How would your background and skill set enhance a board?”
3. What?
Be able to explain what ties together past and current experiences in a way that is compelling and makes sense. Have an authentic human voice (over highly abstract or trophy-like statements ) and share your background. This information answers the often present but unspoken question around, “What is the glue that holds your story together?”
Whether you’re seeking a board seat or any other position, these questions can help you effectively connect with professionals at conferences and business events.
