Sponsored by Spiel Studios:
If you’re like most business owners, then getting the word out about the products and services you offer is a top priority. Having a presence on the web is an essential part of making a business successful in the 21st century. Failing to engage with prospective customers online will lead to stagnancy in relation to the growth your company experiences.
There are a number of things you can do to inform the general public about your business, but nothing quite compares to the power of a corporate video. Many studies show that people are far more likely to watch a video than they are to read a long blog. Having success in the world of online video is no easy task. Below are some of the reasons why your corporate video might miss the mark and what can be done to avoid these problems.
1. Your Video Lacks Relevancy
Trying to be too broad with the message in your corporate video can create a number of problems. Very rarely is there a video that will appeal to every demographic online. You have to know who your audience is and what needs to be done to reach them.
If the subject matter of your video is too broad, then chances are you will have trouble getting it shared. When covering a wide-ranging topic, you may want to break up the information into a series of short videos. This will make the subject easier for the audience to grasp and can help you get your videos shared by your core audience.
2. The Video Lacked Substance
Making a funny video is a great way to get a chuckle from watchers, but it takes a bit more than slapstick humor to convert a watcher into a customer. The team at Spiel has helped a number of business owners with their video troubles. With the help of a well-trained professional, you will find it much easier to get both an entertaining and informative video.
Before beginning the making of your corporate video, you need to give some thought to what you want to cover. Having a blueprint of what you want to address in place will make getting the right finished product easy. Seeking out some guidance from professionals in this industry is essential when trying to avoid making mistakes.
3. You Have to Edit Your Content
Some business owners think that all of the footage they shoot for a video must go into the final cut. The fact is that a lot of the footage that you shoot will not make the cut. If you’re attempting to do your own editing, you’re making a huge mistake. Hiring professionals to do this type of work is essential.
A professional will be able to take emotions out of the editing equation and look at the task objectively. By allowing professionals to edit your video, you can reduce the amount of problems you face. The last thing you want is for your video to be too long. Longer videos will only lead to bored customers.
4. Lack of an Effective Call to Action
The main purpose you should have when making a corporate video is selling viewers on the products and services your company provides. The best way to do this is by having an effective call to action at the end of the video. This part of the video should include your value proposition and contact details.
Failing to provide the watcher with this information will usually leave them confused about how to get in touch with your company. In the description of the video, you should also include links to the “Contact Us” section of your website to make it easy for a prospective customer to get in touch with your company.
With a bit of professional guidance, you should have no problem getting a great looking corporate video made.