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Whenever someone talks about sales and marketing platforms, chances are you might have heard about HubSpot. It’s one of the most popular marketing platforms in the world. Founded in 2006, it accounts for almost one-third or 31.61% of the marketing automation market.
HubSpot is an all-in-one CRM platform that provides a range of tools for content management, customer service, marketing, operations, and sales. But it can be on the expensive platform. There are several better and more affordable HubSpot alternatives. Let’s look at some of them.
1. EngageBay
EngageBay is an all-in-one solution that caters to all your sales and marketing needs. You can choose to use its ‘All-in-One Suite’ that includes marketing automation, email marketing, landing pages, contact management, and a CRM database, or you can choose product-specific features. These product-specific features include Marketing Bay, Service Bay, and CRM & Sales Bay.
Furthermore, you get access to Helpdesk and Live Chat Software to solve customer queries faster and build better client relationships.
Pros
- Affordable pricing compared to other platforms
- Quick customer support
- Helps operate multiple businesses on multiple domains from a single tool
Cons
- GUI interface needs improvement
- More email templates can be added
Pricing
EngageBay offers four pricing plans, Free, Basic, Professional, and Pro.
The Free Plan includes services like email marketing, sequencing, helpdesk support, and live chat.
With the Basic Plan, you get additional features, including a landing page builder, built-in email templates, tag management, and SMS marketing. The plan starts from $11.99 per user per month.
To get services such as marketing automation, push notifications, service automation, and A/B testing, choose the Professional Plan, which costs $39.99 per user per month.
For those looking for advanced features like web analytics, role management, custom reporting, and a dedicated account manager, go for the Pro Plan. The plan has a price of $79.99 per user per month.
2. Freshsales
With Freshsales, you can close deals faster and streamline your sales process. Freshsales provides a 360-degree view of your customers, shortens your sales cycle by helping you focus on suitable leads, and helps seal deals faster, thanks to its AI-based Deal Insights.
You can also improve revenue predictability with its Revenue Forecasting feature, communicate seamlessly across phone, email, and SMS, and collaborate in real-time with its Slack Integration.
Pros
- Provides a wide range of sales and marketing tools
- Easy and straightforward to use
Cons
- The interface can be slow to load at times
- Limited availability of custom fields
Pricing
Freshsales offers four kinds of plans, Free, Growth, Pro, and Enterprise. You get a vast set of features like contact and account management, sales pipeline visualization, AI-powered predictive contact scoring, sales team management, and so much more.
It starts at $13.12 per user per month, and can go up to $65.65 per user per month.
3. GetResponse
If you’re looking for powerful yet affordable software to automate your marketing process, then GetResponse is your best bet. With GetResponse, you can easily set up your business online, engage with clients using targeted emails, grow your audience using its lead generation tools, and get customized dashboards for your company.
Pros
- Provides a free-forever plan for new businesses
- The system can be scaled up when you require advanced automation or webinars
Cons
- Lack of email automation customization
- Drag-and-drop builder needs improvement
Pricing
GetResponse has two categories of plans: For Everyone and Mid & Large Companies.
Under the For Everyone category, you can choose from the Free Plan, Basic Plan, Plus Plan, and Professional Plan. It starts at $13.95 per month and can go up to $95.43 per month.
For Mid & Large Companies, there are two kinds of plans: Max and Max2. Both these plans have custom pricing and boast advanced services including bulk SMS, unlimited users, SSO, a dedicated IP address, and marketing automation strategy consulting.
4. ActiveCampaign
ActiveCampaign is considered to be among the best automation platforms currently. Whether you’re an e-commerce platform, a B2C company, or a B2B company, ActiveCampaign has customized marketing platforms for everyone.
Through features like email marketing and segmentation, event tracking, contact and lead scoring, sales pipeline visualization, web personalization, and predictive sending, users can reach out to a wide customer base, convert faster, and nurture better relationships.
Pros
- Helps build workflows as per needs
- Quick customer service
Cons
- Email builder needs improvement
- UI needs improvement
Pricing
ActiveCampaign provides four types of plans to select from, Lite, Plus, Professional, and Enterprise.
The Lite Plan starts at $9 per month and can go up to $149 per month (Professional Plan).
Some of the top features include email marketing, segmentation, event tracking, a drag-and-drop builder, customized branded forms, and so much more.
For a customized plan, choose the Enterprise Plan. Here, you can get customized reporting and mail server domain, social data enrichment, and unlimited email design testing as some of the key services.
5. Drip
If you’re looking for a good email and SMS marketing software, look no further than Drip. Drip helps you run multichannel marketing campaigns to drive more sales. You can also engage with your customers across email, SMS, social media, and onsite pop-ups, all from a single platform.
Drip also helps you import consumer data from e-commerce stores like Shopify, BigCommerce, and WooCommerce, segment it and send targeted emails, and drive sales with email sequencing.
Pros
- Has a better graphic interface than other platforms
- Provides useful insights into the most active subscribers
Cons
- Email builder feature needs improvement
- Lack of live chat feature
Pricing
Depending upon whether you want an Email marketing or an Email+SMS marketing feature, Drip offers two plans.
The Email only plan starts at $19 per month and includes unlimited email sends, email support, and up to 1500 contacts.
With the Email+SMS plan, you can get all the features in the Email only plan plus up to 200 SMS sends every month. The plan starts at $22 per month.
Conclusion
While HubSpot continues to remain among the most popular sales and marketing software platforms, it may not be suitable for small businesses. Try out these five Hubspot alternatives and take your business to new heights.
