Janet W Christy, author of 101 Winning Marketing Actions for Small Businesses and Capitalizing On Being Woman Owned has released the sixth edition of her annual “Top Ten Resolutions for Women Business Owners.”
The 2012 edition of the resolutions draws on Christy’s nine years of consulting to Woman Owned Businesses and the agencies who help them. Some of the resolutions come directly from her latest book of Actions for Small Businesses.
The top three resolutions from the new list are:
1) Cast informed votes. It is important for Small Business Owners to vote at all levels of government – national, state and local, but to do it after researching the candidates. Small Businesses need advocates and champions in all areas of government, but not all candidates understand or are committed to actually helping. In order to make an informed decision and to sift through all the fancy words and empty promises you have to do your own research and not rely solely on campaign material and media coverage.
2) Be certain you know who your customers/clients are. Bankers and small business consultants say the biggest obstacle for all small businesses is that they do not really know who their customers/clients are. If you are too general in the description of your customers (using words such as “all” or “every”) you will likely be too general in your message and not stimulate actual purchases. If you do not bore down to specific customer/client types you will probably spend some of your time, effort and money marketing to the wrong people.
3) Avoid the seduction of quick or easy revenue. If you have accurately identified your true customer/clients then do not be influenced by a prospect who wants to purchase something your do not sell, unless there are multiple, long-term prospects that offer revenue opportunities great enough to be profitable. Also, be careful of consultants, contact data base providers and others who offer riches untold from their lists of decision makers and “qualified” opportunities.
The entire list of resolutions can be seen in Christy’s blog www.janetwchristy.wordpress.com .
Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Small and Woman/Minority Owned businesses use their status to their advantage. Her services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding. She is based in Greer, South Carolina and does offer phone consultations.