In my last post, I expressed the importance of listening to your intuition and going with your gut. You might agree that the flipside of gut-based decision making is analysis paralysis. So, if you are continually dipping your big toe to test the waters and avoiding taking the plunge, take a step back from what appears to be wildly uncertain waters and ask why? Do you ever … [Read more...]
Gut Check — Score One for Intuition
We really are smarter than we allow ourselves to believe. We know what we know. We just need to have the confidence to believe in our own thoughts and feelings. Intuition is a powerful thing. Call it a 6th sense, a vibe, a hunch or even ESP. Whatever term you prefer, we feel it in our bones. Unfortunately, we don't always pay attention to the critical information our bodies … [Read more...]
Resolution Solution: Shop Your Soul
If you ever watch the staging or interior re-design shows on HGTV, the designers always suggest “shopping your home” for accessories or furniture to move from one room to create a whole new look or feeling in another room of your home. What they seem to be suggesting is that you don’t have to go shopping beyond the confines of your house for what you need—it was always … [Read more...]
Living Without the “K” On Your “_eyboard”
In the last few days, the letter I mentioned above is no longer functioning on my computer. And it’s so annoying and frustrating!! It’s amazing how we don’t give a second thought to the things we use on a daily basis. Yet, when they are no longer available we find ourselves in a tizzy! If I need to use that letter in a word, which does become an issue when I need to spell my … [Read more...]
Building Your Brand “Buddy The Elf” Style – Part 2
Last week I talked about the first two steps of brand building: awareness and understanding, and developing brand associations and meaning. Just to refresh, if you have seen the delightful holiday movie Elf, you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes. How endearing is your brand to your customers? What do you your … [Read more...]
Building Your Brand “Buddy the Elf” Style – Part 1
If you have seen the delightful holiday movie Elf, you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes among believers and non-believers. How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. … [Read more...]