Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
When is a “brand” not just a brand?
Any business person worth their salt will tell you that branding is important. People have to be able to recognize your products or services on sight. Some brands are symbols or images, some are just words and others are a combination of words and images. As an example, when I see the name General Mills, I instantly think of Cherrios. Can't help myself. I know that the … [Read more...]