In today’s work force, being an effective team leader is essential, but making certain that teams produce high quality results can be tricky. There is no one recipe for creating highly productive teams, but I have advice to offer based on what I have learned from my two sons who attended the United States Military Academy at West Point. At this institution, the corps of … [Read more...]
Are we sabotaging ourselves?
It's time to stop sabotaging and start ruling! I was recently asked to be a part of a start up app development company. I was brought into this very promising company as an owner, me…the only woman in a group of 4 people total. I felt honored and pretty bad*ss :) I have a lot to contribute and a lot of skills and experiences to share as this is a tech centered company which … [Read more...]
Step up your Digital Marketing Game for 2014
Hate to break it to you people, but “next year” is about to show up on your doorstep. All those goals that you have on hold, well guess what, your freezer just went on defrost. So between now and that ugly Monday that shows up after New Year's reveling, I'm going to help you—and me—get into fighting shape for the year ahead. If you want to rise above the noise, it’s time to … [Read more...]
5 Communication Mistakes You’re Making
As a woman, you think of yourself as a good communicator. You love to engage in conversations with your peers, build relationships with customers and strategic partners, talk about ideas that get you excited, and even share water cooler conversation. You’ve got creative ideas to share, perspectives that offer new insights, and feedback that adds value. And you love having … [Read more...]
What Apps Do You Use Every Day?
Here are some of my apps and my question to you. :) So many people work from home now, but any of us that do know that sometimes "working from home" really means working from your car, or someone else's office, or the soccer field or anywhere else you may be. So we have become a very mobile society and rely on our phones a lot. The age of the smartphone has arrived, taken … [Read more...]
20 Steps to Effective Media Relations
The first step to effective media relations is shaking off the notion that editors and reporters are the enemy. Sure they may not be the best at returning phone calls and emails, and occasionally turn their nose up at your pitch, but get them alone in a dark alley, and they'll admit to needing you just as much as you need them. Even when you're doing the chasing, they're … [Read more...]
Brand journalism 101: Tell a Better Story
If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort "brand journalism" out of 2013 STAT. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
Customer Service Lessons from a Kindergartener
Customer Service, When to Take a Break Another piece of my personal life, but then again, when you work at home, its all personal. I was having a particularly rough day, but had shut the computer for now to go pick up my daughter from school. She got in the car, and I started the now regular routine of drilling her with questions to try and get any piece of information … [Read more...]
Interview With Groupon
In the last few days Groupon has been in the news with columnist discussing investor fears over a decline in revenue growth. The Wall Street Journal reported that revenue rose just 2% sequentially from the first quarter causing many investors to question its valuation, growth potential and sell shares. In 2010 Forbes listed Groupon as one of the world's fastest growing … [Read more...]