If you've ever had an introductory course in sales, you know what WIIFM’s are. WIIFM stands for “What’s In It For Me?” and these statements focus our sales efforts on how our product or service benefits the customer. They are meant to shift our mindset from our own agenda to what the customer wants and needs. It has been my experience that using this benefit language is … [Read more...]
Business Leadership: Recycling Conflict
Last week I was delighted to be a workshop presenter at the HBA Conference in Philadelphia. The Healthcare Businesswomen’s Association is filled with many of the brightest executive women I have met. The key to the success of the two day program is the care and constant tending the presenters get once they have been chosen. Interestingly, I mused about this after the … [Read more...]
Your Links: Are they Spam or are They a Valuable Resource to your Readers?
The Web, our vast storehouse of billions of web pages, with terabytes of information available in any type of topic, is yours to manage: make sure your promoted links stand out. Links you promote relate directly to your keywords and to your fields of interest. Your fans, followers, readers, and clients look to you to "curate" the gigantic array of data out there into something … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
Making Your Communication More Effective
Post by Jane K. Stimmler, contributing Women on Business writer Let's face it - communication is complex. How many times you been present in a business conversation and were sure you got it all, only to talk with someone else who was there and find out their interpretation was totally different. Or you're listening to a speaker drone on in a meeting and really … [Read more...]
Leadership Strategies: 3 Rules for Ruling your Business
All entrepreneurs are smart and quick, and love taking risks. Otherwise you would be working for a company where you would have a paycheck safely in your hands every week or two. Sometimes the pace is so fast you have to be reminded to exhale. So here are some ideas to help you take your leadership skills to the next level in a smart and quick way that will benefit you both … [Read more...]
How to be seen as an expert
If you are are new to your business or just looking for a way to gain visibility, then being seen as an expert in your field is an invaluable way to earn trust, gain respect and increase attention to your business. Before I tackle the "how" to be seen as an expert, I have to first say this very, very important thing: You can not be seen as an expert if you are not already an … [Read more...]
More Isn’t Always Better
I’ve often heard – if we could only afford to send out more pieces of mail, have more events, do more advertising and marketing – then we would have everything! It seems logical, you do more to get more, but it isn’t always right. At Red Zone Marketing, we often roll out new products and offerings. In September we rolled out Red Zone University. We started in August by … [Read more...]
Nine steps to developing a social media plan
Social media is not longer an option for entrepreneurs and small businesses. It is a must. Just as having a website establishes credibility and provides information to potential clients, social media sites like Facebook and LinkedIn do the same thing, as well as show you are in touch with the latest technology and coolest tools. How does an already overwhelmed business owner … [Read more...]
Getting Beyond Unconscious Bias
We are all guilty of bias. It is part of being human. One of the issues facing women in business is continued stereotyping , unconscious bias and the unintended consequences that result. This is one of the most difficult issues organizations face when they are working on culture shifts that must take place if women are to participate on an even playing field. The most … [Read more...]