Staying on top of the curve in business takes dedication. It takes a willingness to be flexible, adaptable and learn new ways of doing things. No matter what your business might be, information is key. Information pertinent to your particular industry, customers, marketplace, products, delivery systems…there are many areas that change with changes in technology, economy and human nature.
One way to stay on top of things is to read. Read the news of the day. Read journals and other publications specific to your business. Read about your competitors. Read about innovations and new ideas. Read about what the rest of the world is up to. The outlets for information are many:
- print newspapers and news magazines
- online versions of newspapers and news magazines
- radio and television
- online radio and television
- industry publication and trade journals
- books and magazines – both print and online
Blogs. What interesting and unique children of the internet they are. They are at once informative, educational, entertaining, irreverent, personal and commercial. There are millions of them spread over blogging platforms and written by people from everywhere about everything. Pingdom, in their blog in January of this year, gave a list of the top 100 blogs and blogging platforms. The top 5 blogging platforms/services they listed:
- Moveable Type
In their list of top 100 blogs [which they gleaned from Technorati for that post], the blogs ranged in category from news to entertainment to web design. The top 5 as of January were:
I mention this because one great place to find great blogs to read is at a blog directory site like Technorati and Alltop. I find Alltop the easier of the two to locate interesting blogs. In fact, if you go to the “w” at Alltop’s homepage, then choose “women,” you’ll find this blog, Women On Business, listed there with its 5 most recent post titles. Another site is Blogher.com. This link has a listing of blog directories, but I don’t know the date of it…but it might provide good places to both find blogs and list your own blog.
Another way to find great blogs to read is on the blogroll of a great blog. I discovered an interesting blog last year called The Viral Garden. Mack Collier has an impressive blogroll that includes such interesting blogs as The Church of the Customer, Jaffe Juice, and The Harte of Marketing – where Beth Harte also has quite an impressive blogroll.
You can, of course, do a search engine search for blogs…but I find that inefficient. A better way is to start at a blog directory. Personally I find it more interesting to travel blog-to-blog, following what others recommend. Anymore, it’s pretty much guaranteed that regardless of the subject or topic, someone, somewhere is writing a blog about it.
Here’s a few of my favorite blogs:
- Women On Business (of course)
She Takes On The World (a top rated, award-winning blog for women entrepreneurs by Natalie MacNeil)
- The Huffington Post (breaking news and opinion blog)
- Seth’s Blog (who isn’t familiar with Seth Godin?)
If there is a negative to the many outlets now available for gaining information is that every one of them consumes Time. In the 21st century Time has become one of our most precious resources.