Creative careers are not always the most lucrative. Making money from art or writing takes a different kind of creativity. For women who want to showcase their imagination while still getting paid, marketing can be a unique opportunity.
Content Marketing vs. Blogging: What’s The Difference?
It’s a thin line. Depending on who you ask, there’s a dozen different descriptions for both skills. As far as imagination is involved, blogging is ripe for the creative process. The text that flows throughout the body of a blog post is the main focus. Content marketing involves creative strategies to boost traffic. Depending on an individual’s skill set, either option has the ability to earn income.
The presentation of a brand or business is the same as a first impression. If it’s visually pleasing, this symbolizes the “open” sign. If it’s messy or involves too many competing messages, potential clients are not interested.
Post-pandemic marketing incorporates design and emotion as well as the facts. For professionals who find art in organization, this can include turning posts into a Slideshare presentation.
If a blog is primarily focused on text, content marketing is concerned with structure. Structuring marketing content incorporates multiple forms of media. Video blogging, photo sharing, and promotions are all opportunities to use the left-brain creatively.
Professional blogging does not require long, dense paragraphs about data analysis. Business blog posts actually require a certain amount of personality and imagination.
To sell yourself as a creative blogger, think about the communication styles of specific industries. Industries that lack effective communication for every demographic must relate to growing audiences.
Professions that focus on stark facts or advanced technology often have trouble including other segments of the population. Fast-paced industries benefit from having a “creative translator” to help bridge the gap between those who already understand current trends and beginners.
If you are marketing creative skills to a company, don’t use a formula. Showcasing skills in an informative, but out-of-the-box style is more likely to peak interest.
Research is critical before pitching your skills. By understanding the company’s tone as well as their services and products, you will know how to pitch. By researching the individuals in the company, you will know what to pitch. A demonstration of skills in addition to employment history can help creative women get paid.
About the Author
Rebecca Lee has published in a variety of magazines. Her blog, Object Relations (www.awordofsubstance.com), ties products to a narrative worth reading.