Facebook COO Sheryl Sandberg has played a part in growing two of the biggest brands and businesses in the world — Google and Facebook. Recently, she sat down with Michal Lev-Ram of Fortune to discuss business growth.
During the discussion, Sheryl shared her three tips to build a business:
1. Think big
Sheryl explains that leaders like Mark Zuckerberg who have big and inspiring goals for their businesses motivate their teams.
2. Hire big
Sheryl says its essential to hire for more than what you need because people who are more qualified, more experienced, or right out of school but clearly over-achievers, can grow with the business and handle whatever growth demands come down the road.
3. Plan big
Plan events, celebrations, programs, and so on that can scale as the business grows. As an example, Sheryl cites the easy scalability of Mark Zuckerberg’s Facebook hackathons where Facebook engineers and tech talent get together to share ideas and projects they’ve been working on independently.
Watch the video below for the full interview with Sheryl Sandberg.
What business growth tips would you add to the list?
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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