Oakland, NJ: August 1, 2010: Filanthropists.com, an online shopping mall offering cause-related merchandise, announced today that it has successfully launched its web site. The purpose of this “soft launch” is to encourage non-profits to register and to allow current merchants to start actively selling their products. Current merchants include: American Forests, Autism Speaks, Born Free USA, Broadway Cares, Coalition for Mercury-Free Drugs (CoMeD), The Dian Fossey Gorilla Fund International, KC Tees, PETA, SafeMinds, SAVE.org, and Until There’s A Cure.
Filanthropists.com was founded to be the online hub through which charities, nonprofit organizations, and independent merchants engage in e-commerce fundraising, which is defined as: “The sale of a product from which a portion of the revenue is donated to charity.” For its merchants, Filanthropists.com serves as a fundraising vehicle. For individual members, known as “Filanthropists,” the site provides the opportunity for the socially–conscious consumer to support their chosen charities and causes through their purchases.
Filanthropists.com features and services include:
- Variable searches by charity or cause name, cause type, product category, and product name.
- An Intranet that allows merchants to upload product images, descriptions, and prices at will.
- A forum, the “Unite” section, allows merchants and charities/non-profits to find like-minded partners with whom to explore partnership opportunities to create and sell their own cause-related merchandise.
- Assistance in developing and bringing proprietary cause-related merchandise to market.
Filomena Laforgia, Founder/CEO of Filanthropists.com, said: “When I started to develop the idea that would later become Filanthropists.com, I had originally intended to benefit a specific charity—Autism—the condition my son has. It wasn’t until I started to research cause-related products that I saw how much good my idea could do on a larger scale.”
Ms. Laforgia, continues: “The pre-launch response has been enthusiastically positive. It’s my hope that Filanthropists.com can become a welcome and valuable part of any charitable and nonprofit organization’s fundraising efforts.”
Founded in 2009, Filanthropists.com is an online shopping mall offering cause-related merchandise. The organization serves as a voice in the marketplace for charities, nonprofit organizations, and independent vendors who engage in e-commerce fundraising, which is defined as: “The sale of a product(s) benefits a charity.” For more information, visit us at www.filanthropists.com or contact Filomena Laforgia at: [email protected]
Web site: www.filanthropists.com