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There is power behind a great smile. Not a lot of entrepreneurs and business professionals are aware of the opportunity to harness this power to sell. A genuine smile gives you sales power and influence. Have you noticed when you watch TV ads and even promotions on YouTube how the actors always have great teeth? That’s because a great smile can draw people in so they’re more likely to listen to the message and act on it.
Understanding the effect of a smile in business is the root of the phrase, “put your game face on.” Armed with this information as an entrepreneur you can conduct your face-to-face meetings and positively influence your prospects throughout your interactions.
Unfortunately, not all kinds of smiles have the same effect. A genuine smile is also referred to as “Duchenne” smile. A Duchenne smile is named after a French physician and is considered to be a representation of pure enjoyment. It has been described as smiling with your eyes because it involves raising the corners of the mouth and cheeks producing crow’s feet around the eyes.
A Smile Can Be Contagious
If smiling is contagious – as people so often say – then everybody who witnesses a smile will feel like they’ve caught the happiness bug. For those who are in business, they can easily land and close a deal successfully if they can harness the power of the mega-watt smile.
Research scientist refer to this as emotional contagion – a smile is simply contagious! This is actually a phenomenon that nobody can explain, but it benefits anybody in a business setting. The right smile will make your potential client and customer a friend even before you discuss your business proposal.
There is a strong correlation between smiling a positive outcome in your business endeavors. This principle of doing business works this way: A prospect will normally be influenced emotionally when your pitch comes with a genuine smile. This shows the other person that you’re sincerely providing them with what they need. A smile conveys a positive warmness which can improve the odds of closing a deal – even a major deal.
Keep a Smiling Face – First Impressions Last a Long Time
It takes about seven seconds to make a lasting impression whether it’s a positive or negative reaction. This means you have to make the most of these seven seconds. If you fail to receive the expected reaction you won’t get another chance with your potential client.
As a person who wants to close a deal, you need to understand the right sales techniques and how people make their judgments and decisions. All it takes, as shown above, is just a few seconds to leave a lasting impression on your potential client.
You also have to consider that it’s not just the tone of your voice that counts but how you speak. A smile shows your client that you appreciate them taking their time to listen to what you have to say. Don’t forget to remember your client’s name. Make it personal by calling them by name as you use your engaging smile. This shows the person that you value them because you took the time to give them your full attention.
Make the Plan, Work the Plan
The best-selling technique is to smile. This gives your client the impression that you’re glad to be with them. Establish proper eye contact. Aside from your winning smile, this shows the other person that you’re interested in what they have to say.
Don’t forget to lean a little towards your client. Avoid getting too close though or they can misinterpret this. When you lean towards your client, your body language makes it appear you’re actively engaged and involved in the conversation. Use body signals like this as you go along explaining your business proposal to keep the other person visually engaged.
In the business world, it pays to plan your moves with a potential client. Rehearse your presentation and potential clarifying questions that may arise from your conversation. Leave nothing to chance and be prepared always. You never know when a potential client might pop up even in the most unexpected places and situations.
Always come prepared to make a presentation, and don’t forget to bring your genuine smile. When you walk out the door of your home or office, be ready to make a lasting impression.
Best Way to Improve Your Smile
As a business person, the best way to improve your smile is a visit to the dentist. If you’re asking what a visit to the dentist has to do with closing a deal, read on. You can only get a great smile if you have a complete set of healthy teeth.
1. Visit the Dentist
Everything starts with a simple visit and consultation with your dentist. The road to achieving a winning smile starts with healthy teeth and gums. You’re smile looks better when you have a complete set of teeth rather than tooth gaps or missing teeth. Because of the food that you eat, your teeth can normally suffer from discoloration. Nothing compares to a professional dental health care provider offering you a good way to have whiter teeth.
2. Have your Oral Cleaning
Before your dentist proceeds with different kinds of treatments, he or she will start by using prophy paste (or prophylaxis paste) to clean your teeth. Dental prophy paste contains a mixture of polishing and cleaning agents. Prophy paste application requires a professional like your dentist or dental hygienist.
3. Try Fluoride Varnish
Fluoride varnish is painted on your teeth. Fluoride varnish protects your teeth especially in the exposed surfaces against tooth decay. The use of fluoride varnish usually comes after your regular teeth cleaning. The fluoride varnish is typically white or pale yellow in color. The dentist uses a soft brush to apply fluoride varnish on your teeth.
After you have your routine tooth cleaning, a member of the dental team or your dentist will dry your teeth using a piece of gauze. The fluoride varnish is applied to the front, back, top, and bottom tooth surfaces.
Typically, your dentist will use fluoride varnish twice a year or as needed. After application, the fluoride varnish will make your teeth appear dull white or slightly yellow, but it will come off the next morning. It’s important to allow the fluoride varnish to enter your tooth enamel because it will strengthen your teeth. It works by preventing new cavities by slowing down decay.
You should avoid eating crunchy food for the remainder of the day after your dentist uses fluoride varnish . You can resume eating your favorite crunchy food the day after the application.
The Bottom Line
Before you close your next deal, don’t forget how a winning smile can make or break your business. Having healthy, white teeth can give you more confidence, add value to your smile, and even help your business.
If you want to improve your smile and close your deals, be kind to your teeth. A simple visit to the dentist is a good investment that pays for itself in large dividends. Besides, it’s important to protect your oral health at any age.